The Digital Producer is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.
Essential Duties & Responsibilities :
- Writes news stories and headlines for the web and other digital platforms; edits and posts video clips.
- Aggressively breaks news on digital platforms before competing news outlets.
- Edits and repurposes television scripts and video for grammar, accuracy, tone, and AP style.
- Promotes content on Facebook, Twitter, YouTube, and other social media platforms.
- Monitors data on page views and video views, promoting content appropriately to maximize reach.
- Monitors email, social media, and other media sources for story leads and ideas.
- Works with television reporters and producers to ensure information reaches all platforms quickly.
- Keeps content updated on the website homepage and social media platforms.
- Uses social media and the website to build and reinforce brand recognition and drive viewers to television.
- Determines a story's emphasis, length, and format, organizing material accordingly.
- Researches and analyzes background information related to news stories to provide complete and accurate information.
- Checks reference materials such as books, news files, or public records to obtain relevant facts.
- Ensures all content meets company standards for journalistic integrity and production quality.
- Builds and manages calendars for digital campaigns to promote local shows and specials.
- Adapts quickly to changing technology and new platforms.
- Finds new ways to use social media and the website to engage with viewers.
Requirements & Skills :
Degree in journalism or experience in television, daily newspapers, or online news sites; web samples and / or print pages preferred.Proficiency in using WordPress is a plus.Knowledge of Associated Press style and SEO is required.Maintains a positive work environment through active team participation and cooperation.Responds positively to feedback.Physical Demands & Work Environment :
The Digital Producer must be able to sit, conduct telephone conversations, use email, write letters and memos, conduct face-to-face discussions, and make decisions independently. Must be open to working shifts in mornings, nights, or weekends as needed.
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