Lead Customer Marketing Specialist (Industrials and Clean Tech)

The Business Group

Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.

The Position

As a Lead Customer Marketing Specialist here at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs, how they make decisions, the go-to-market, and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast-paced environment.

You will report directly to our Sr. Manager of Vertical Marketing and you'll work out one of our BA Strategic Locations on a hybrid work schedule.

In this role, you will impact the company by developing and executing targeted marketing strategies that drive customer engagement, loyalty, and order growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception through verticals, and contribute to the overall success and profitability of the company.

Key Responsibilities

Define the strategy of the vertical, document it (white-paper), and gain alignment of the key stakeholders

Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account based marketing

Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region

Analyze our competitive landscape, industry trends, and customer insights to develop the strategic marketing plans

Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with the offering management and business leaders

Co-ordinate the need for material, communication, lead management, and agency support through the shared services (COE's)

Co-Manage vertical events and partnerships, together with participating in non-specific vertical events, as needed

Participate in customer visits to learn and engage first-hand with key target accounts

Utilize Global Design Models, and participate in enhancing both their usage, and KPIs

Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement

Monitor and report on the performance of the vertical results, together with the COE's and data support group

You Must Have

3+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team

Dynamic and self-motivated individuals who thrive in a fast-paced environment

Teamwork and collaboration, as we believe that the best results are achieved through collective effort

Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement

Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements

Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers

Strong problem-solving skills, as we tackle complex challenges and find effective solutions

Excellent communication and interpersonal skills, as building relationships and effectively conveying ideas are key to success in this role

Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets

Passion for marketing and staying up to date with industry trends, as we aim to be at the cutting edge of customer engagement strategies

Commitment to diversity and inclusion, as we believe that a diverse workforce leads to better innovation and business results

We Value

Bachelor's degree in Marketing, Business, or related field

Master's degree in Marketing or Business Administration (preferred)

Passion for driving channel growth and maximizing sales opportunities

Proven track record of developing successful marketing programs

Strong leadership and project management abilities

Ability to think creatively and innovatively

Experience in managing and mentoring a team

Experience in the technology or manufacturing industry (preferred)

The annual base salary range for this position in Connecticut and Minnesota is $114,000 - $143,000. Please note that this salary information serves as a general guideline. Honeywell considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.