Senior Manager - Search Engine Marketing

Oceans Senior Manager - Search Engine Marketing

Work with U.S. Startups and C-Suite Executives as an Oceans Senior Manager - Search Engine Marketing. Oceans is an outsourcing firm pairing the best talent in Sri Lanka with CEOs, Founders, and Executives in the U.S. The Role : Senior Manager - Search Engine Marketing Oceans is seeking highly ambitious candidates in Sri Lanka to become Senior Managers - Search Engine Marketing.

Responsibilities :

• Proven track record working with e-commerce and at a considered purchase business.
• Own all aspects of Google paid media buying, including but not limited to : search, shopping, media planning, pmax, and YouTube.
• Partner closely with CRO and lifecycle teams to improve cost per lead and cost per qualified actions.
• Optimize pacing for qualified leads and lead to purchase rate for the online education business.
• Own SEM paid acquisition for our CPG business, including the strategy and execution of paid spend.
• Report weekly on pacing to goals, key priorities and red flags.
• Utilize marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions.
• Collaborate cross-functionally with product, engineering, design, and other teams to ensure alignment and drive continuous improvement in marketing effectiveness.
• Manage budget and forecasting efforts for Google paid.
• Stay up-to-date with industry trends, best practices, and emerging technologies in growth marketing and recommend innovative strategies to stay ahead of the curve.