Manager, CRM Strategy & Analytics

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.Manager, CRM Strategy & AnalyticsUnited Parks & Resorts Inc. (NYSE : PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company's award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and

success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We're also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.What you get to do : Reporting to the VP of Data Science, the Manager of CRM Strategy & Analytics will play a critical role in executing data-driven CRM strategies that enhance customer engagement and drive business performance. This is a hands-on role that requires strong technical skills, marketing skills, analytical thinking, and the ability to collaborate across teams, especially with Marketing and Data Science.Specifically, this individual will be responsible for : Building and maintaining dashboards to visualize CRM and marketing campaign performance.Creating CRM lists using Boolean logic derived from machine learning scores developed by the Data Science team and deploying CRM lists via ActionIQ.Measuring and analyzing campaign lift and test performance to inform future CRM

data movement and tagging into ActionIQ to support customer segmentation and marketing campaign

from list-based targeting to building dynamic segments in ActionIQ for use across CRM and media channels.Querying and analyzing customer data from cloud computing platforms (e.g., Databricks, GCP) to support CRM and media

with the Data Science team to understand predictive models (e.g., churn, LTV) and activate them in CRM workflows.Supporting the execution of multi-channel campaigns (email, SMS, direct mail) and ensuring effective targeting and

it takes to succeed : 4+ years of experience in CRM, marketing analytics, or a related field.Bachelor's degree in business analytics, marketing, business, data analytics, or related field; a Master's degree in business analytics, marketing, business, or another related field is preferred.Proven technical expertise with marketing automation, CRM, and analytical systems (e.g., Salesforce and Merkle).Familiarity with Customer Data Platforms (CDPs) (i.e., ActionIQ, Segment)Understanding of data science output and how to apply it in a CRM context.Strong proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).Proficiency in SQL and Excel.Experience working with cloud data platforms (i.e., GCP, AWS, Azure, Databricks, Snowflake).Excellent communication and collaboration skills, especially with cross-functional teams.Knowledge of Python is a plus.Who You Are : You're a thinker and a communicator with a product mindset. You're excited by the challenge of personalizing the customer experience with data. You are curious. You take initiative. You know how to work with what you have and improve it over time. You're not just looking for a job-you're looking to grow, contribute, and make an impact.The perks of the position : As part of the SeaWorld family, you'll enjoy a fun, fast-paced environment and great teammates, as well as : Paid HolidaysFlexible Paid Time OffSEA Employee Complimentary Park Tickets and PassesSEA Park Discounts on Food and MerchandiseMedical, Dental, and Vision Insurance401K planVoluntary InsuranceLife InsuranceDisability BenefitsDependent and Health Care Flexible Spending AccountsEmployee Assistance ProgramLegal Assistance PlanEEO Employer : UNTIED PARKS & RESORTS IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY, OR COVERED VETERAN

perks of the position : Paid Time OffComplimentary Park Tickets and PassesPark Discounts on Food and MerchandiseMedical, Dental, and Vision Insurance401K Retirement planVoluntary InsuranceLife InsuranceDisability BenefitsTuition ReimbursementDependent and Health Care Flexible Spending AccountsEmployee Assistance ProgramLegal Assistance PlanEEO Employer : SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.