National Account Manager - Retail (Baked Goods Manufacturing)

National Account Manager - Retail

Reporting to the National Sales Director, the National Account Manager - Retail is accountable for deriving and executing company's customer-centric sales plans and merchandising strategies, while effectively managing profitable revenue growth and delivery of exceptional customer service in a fast-paced entrepreneurial organization. Your dynamic business sales leadership, in tandem with an entrepreneurial drive for building business within new and established retail accounts, has resulted in a proven track record of success.

Your consultative and systematic approach to understanding the 'Voice of the Customer', ensures 'key' internal and external business partners are well aligned and focused on what is expected of them. You have a keen eye for identifying areas of opportunity within a sales organization and equally adept at implementing progressive sales processes, tools, and methodologies that enable greater sales effectiveness. You are recognized as a progressive cultural leader that promotes teamwork and sharing of ideas to identify creative end-to-end customer sales solutions.

Primary Responsibilities

• Lead all account management aspects for current and targeted retail customers.
• Implement and manage 'agreed to' company policies and objectives on customer account budgeting (P&L), pricing, merchandising strategies, planning & sales forecasting.
• Lead customer private label efforts in the development and execution of sales and marketing category business strategies and annual plans that maximize volume, profitability, and share results nationally and regionally.
• Negotiate exclusive or preferred agreements based on the opportunity and corporate priorities.
• Monitor financial results and customer sales data, identifying strategic recommendations (e.g. marketing methods, product mixes, etc.) to achieve agreed sales, profit, and product mix targets.
• Ensure 'sales and marketing decks' effectively represent and showcase service, product, and packaging portfolio offerings.
• Ensure creative marketing, merchandising, product, and packaging opportunities are made actionable in the marketplace.
• Preparation and review of weekly / monthly / quarterly sales reports and customer business plan activities, ensuring they are trending and / or meeting expected top and bottom-line sales objectives.
• In partnership with the internal sales team, establish annual customer business plans, inclusive of priorities and deliverables. Pro-actively monitor results through formal business, category, and sales performance reviews.
• Voice of Customer ensuring internal cross-functional business partners (marketing, supply chain, manufacturing, R&D, customer service & finance) understand customer expectations and are aligned to effectively deliver against them.
• New product listings are activated while optimizing current base listings.
• Monitor competitive activities with direct impact on customer business. Identify strategies to overcome.

Required Qualifications

Core Competencies