Content and Social Media Specialist

Position Summary

The DAVE School is looking for a Content and Social Media Specialist to be our on-site content creator and community engagement expert. In this role, you will be instrumental in capturing and sharing the vibrant life of our campus across all institutional social media platforms.

You'll need a deep understanding of current digital trends and culture, a knack for producing compelling visual content (photos and videos), and a sharp ear for popular audio. While you won't manage paid media or deep analytics, you'll be crucial in telling The DAVE School's story, from the innovative environment of Sound Stage 25 to the feeds of prospective students. We're seeking someone passionate about behind-the-scenes content, with a strong eye for visual composition and the ability to write engaging, highly readable captions.

Key Responsibilities

• Content Creation : Capture and produce original content, including videos, photos, Reels, and Stories, for Instagram, TikTok, Facebook, YouTube, LinkedIn, X, and Threads
• Community Management : Act as the primary community manager, responding to comments and messages across all platforms promptly to prevent delays, misinformation, or missed opportunities, especially when routing inquiries to the Admissions team
• Campus Storytelling : Document student life, including projects, events, and all the unique elements that make DAVE School unique
• Event Support : Help coordinate and promote both internal and external events and conventions, whether on-campus or off-site
• Event Logistics : Manage event registrations, assist with booth shipping, track promotional item inventory, and coordinate credit card authorizations for event-related purchases
• Event Media : Shoot and edit photos and videos for on-site and external events, particularly when noteworthy activities are happening
• Blog Content : Draft blog posts, submit them for compliance approval, and publish approved content to our Content Management Systems (CMS) such as WordPress or Drupal
• Email Marketing Collaboration : Support email marketing campaigns through ideation, copy creation, and light coordination with the email marketing team
• Narrative Collaboration : Work with students, alumni, and faculty to highlight their unique stories and experiences
• Online Reputation : Actively monitor and engage with online reviews on platforms like Google My Business, Reddit, and niche forums, providing helpful responses and reinforcing DAVA School culture
• Student Review Program : Support and expand a student-based review task force, empowering current students to share their authentic experiences across various digital platforms
• Referral Initiatives : Collaborate with Student Services and Academics to engage current and incoming students in referral contests, boosting organic enrollment and fostering community spirit
• Performance Tracking : Monitor and share engagement metrics to inform future content strategy
• Trend Awareness : Stay current on social and cultural trends, bringing fresh ideas and insights to the marketing team

Qualifications

Employer with Equal Employment Opportunity for Women, Minorities, Veterans, and Persons with Disabilities".