Talent.com
Associate Brand Manager, Women's Systems
Associate Brand Manager, Women's SystemsEdgewell • Shelton, CT, US
Associate Brand Manager, Women's Systems

Associate Brand Manager, Women's Systems

Edgewell • Shelton, CT, US
5 days ago
Job type
  • Full-time
Job description

Associate Brand Manager, Women's Systems

Edgewell is not just a company but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our fundamental value of People First guides us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.

This role is hybrid out of our Shelton, CT office or our NYC office.

Position Summary : The Associate Brand Manager Womens Shave will be an integral member of the US Shave Brand Marketing team to help develop and drive the analytics, strategy, positioning, and communication in support of building strong brands for our consumers and retailers. This role will assist in the planning, development, and implementation of all strategic and tactical brand activities to enhance the growth and profitability of the brand. Primary responsibilities will include supporting the Brand Manager to monitor and assess the brand in market, develop, recommend and lead the execution of marketing plans, and manage the effective deployment of the marketing budget. Responsibilities will also include forecasting, business analytics, project management of activations / customer projects / e-retail / new items, and monthly brand / competitive / budget reporting.

Accountabilities

Analytics

  • Closely monitor and analyze sales volumes, market share trends, and competitive activity; manage SKU level forecasting, volume bridges and ship / share model to drive forecast accuracy.
  • Measure and evaluate marketing activities to determine ROI and effectiveness of activity; identify key issues impacting brand volume performance and recommend potential solutions.
  • Initiate market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth; develop these insights into achievable plans.
  • Identify and apply key consumer insights to support business opportunities and anticipate competitive response to brand actions and effectively analyze point of sale, household panel, and syndicated data to identify business issues, opportunities, and trends.

Consumer Activation

  • Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy.
  • Support the development of consumer-facing communications (claims, packaging, content), including writing creative briefs, reviewing concepts, and ensuring alignment with brand strategy and positioning.
  • Assist in developing and executing promotional initiatives to profitably increase consumption within budget parameters.
  • Strategic Brand Planning and Business Management

  • Assist in the development of detailed marketing plans to achieve stated objectives and meet financial and profitability goals.
  • Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, building marketing plans and identifying key goals and objectives.
  • Support the development and execution of the 4P strategy (product, price, promotion, placement) at the brand and product levels.
  • Partner closely with Sales to identify opportunities to expand the business in existing channels of trade.
  • Provide accurate and timely performance updates including in-depth analysis of variances along with recommendations.
  • Oversee brand budget tracking, collaborating with finance and other budget stakeholders.
  • Key Competencies

  • Marketing experience with brand analytics and marketing program execution
  • Project Management hands on experience managing multiple projects with timelines and cross-functional stakeholders
  • Analytics strong analytical mindset with base understanding of business (sales data, financials) measurement & analytics
  • Business & financial acumen ability to connect marketing strategies to business outcomes and financial performance
  • Strategic & Critical thinkingable to assess complex situations, identify opportunities, and develop thoughtful, data-driven strategies
  • Creative & Brand Communication Understanding of brand building, creative development, and media fundamentals; able to translate strategy into compelling consumer-facing communication.
  • Strong Communication Skills Clear and concise communicator, comfortable presenting ideas and insights across levels and functions.
  • Cross-functional leadership & influence
  • Skills and Personality Traits

  • Consumer-first mindset, brand passionate, always curious
  • Collaborative, team-oriented
  • Agile thrives in fast paced, dynamic environment
  • Organized and able to manage and prioritize across multiple brands
  • Proactive self-starter who takes ownership and drives projects forward independently
  • Required Education, Skills and Experience

  • Bachelors degree from an accredited college or university with a concentration in Business or Marketing related discipline.
  • 3+ years CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities.
  • Ability to lead cross-functional teams through multi-faceted and complex strategic and / or marketing projects.
  • Strong written and verbal communication skills; ability to articulate in a clear and concise manner across various levels of the organization.
  • Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses and to identify key actionable insights that can be applied to our brands.
  • Ability to recognize opportunities for improvements and proactively offer ideas for how to improve.
  • Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines.
  • Detail-oriented with strong analytical and strategic thinking skills.
  • Proficient in organizing and analyzing data to solve business problems and make clear and actionable recommendations.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Desirable Education, Skills and Experience

  • MBA preferred.
  • Demonstrated working experience analyzing and drawing insights / conclusions from POS Data (IRI / Nielsen), HH Panel Data (IRI / Nielsen / Numerator), and Syndicated Data (Kantar, Euromonitor, Mintel).
  • Strong commercial awareness and familiarity with latest marketing trends and best practices.
  • Understanding of how brands show up in digital environments, including eCommerce fundamentals, digital shelf optimization, and performance marketing metrics.
  • Ability to influence without direct authority.
  • Cosmetics / Personal Care experience.
  • The salary range for this position is $96,000 - $130,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.

    Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

    Create a job alert for this search

    Associate Brand Manager • Shelton, CT, US

    Related jobs
    Advertising Sales Executive (250k+ per year)

    Advertising Sales Executive (250k+ per year)

    Best Version Media USA • Milford, Connecticut
    Full-time
    Quick Apply
    We work with entrepreneurial publishers to deliver monthly print and digital content centered on neighborhood events, local businesses, and community stories. B2B Sales : Sell both print and digital ...Show more
    Last updated: 30+ days ago • Promoted
    Brand Insights Manager

    Brand Insights Manager

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    A company is looking for a Brand Insights Manager who will own client portfolios and deliver high-quality insights and recommendations. Key Responsibilities Manage a portfolio of client accounts, ...Show more
    Last updated: 30+ days ago • Promoted
    Graphic Designer, Organic Social

    Graphic Designer, Organic Social

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Graphic Designer, Organic Social.Key Responsibilities : Develop a visual vocabulary that aligns with the brand's identity and social media presence Collaborate with the...Show more
    Last updated: 15 hours ago • Promoted • New!
    Senior Digital Advertising Consultant

    Senior Digital Advertising Consultant

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Senior Digital Advertising Consultant who manages advertising campaigns for automotive dealer clients and provides strategic digital advice. Key Responsibilities Manage ...Show more
    Last updated: 5 days ago • Promoted
    Brand Management Specialist

    Brand Management Specialist

    VirtualVocations • Bridgeport, Connecticut, United States
    Temporary
    A company is looking for a Brand Management Specialist for a 6-month contract position.Key Responsibilities Manage shared mailboxes and coordinate timely, accurate responses Support project time...Show more
    Last updated: 4 days ago • Promoted
    Brand Engagement Manager

    Brand Engagement Manager

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    A company is looking for a Brand Engagement Manager to drive growth through brand visibility and engagement.Key Responsibilities Develop and execute B2B organic social media and content strategie...Show more
    Last updated: 3 days ago • Promoted
    Content Marketing Strategist

    Content Marketing Strategist

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Content Marketing Strategist who has a strong understanding of modern web marketing strategies, particularly in content creation and writing. Key Responsibilities Manage...Show more
    Last updated: 30+ days ago • Promoted
    Integrated Campaign Manager

    Integrated Campaign Manager

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for an Integrated Campaign Manager to oversee B2B marketing efforts and ensure cohesive messaging across various channels. Key Responsibilities Develop and manage integrated c...Show more
    Last updated: 3 days ago • Promoted
    Senior Campaign Marketing Manager

    Senior Campaign Marketing Manager

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    Campaign Marketing Manager to drive B2B demand generation programs.Key Responsibilities Lead end-to-end webinar production and manage campaign execution Coordinate cross-functional teams to ensu...Show more
    Last updated: 30+ days ago • Promoted
    Junior Campaign Analyst

    Junior Campaign Analyst

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    A company is looking for a Junior Campaign Analyst to support various marketing campaigns.Key Responsibilities Assist in coordinating and trafficking campaign assets across multiple channels Man...Show more
    Last updated: 5 days ago • Promoted
    B2B Audience Growth Manager

    B2B Audience Growth Manager

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Manager, Audience Growth.Key Responsibilities Oversee the implementation of audience growth strategies across various brands Create and manage subscriber growth campai...Show more
    Last updated: 3 days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    A company is looking for a Growth Marketing Specialist to build and optimize campaigns that drive growth.Key Responsibilities Design, build, and optimize email marketing campaigns that engage and...Show more
    Last updated: 30+ days ago • Promoted
    Advertising Campaign Manager

    Advertising Campaign Manager

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    A company is looking for an Advertising Campaign Manager to lead digital marketing campaigns for a subscription service.Key Responsibilities Lead digital marketing campaigns across various platfo...Show more
    Last updated: 30+ days ago • Promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    VirtualVocations • Hartford, Connecticut, United States
    Full-time
    A company is looking for a Lifecycle Marketing Manager responsible for strategy, execution, analytics, and reporting of marketing campaigns. Key Responsibilities Develop a deep understanding of th...Show more
    Last updated: 30+ days ago • Promoted
    Advertising Sales Representative (250k+ per year)

    Advertising Sales Representative (250k+ per year)

    Best Version Media USA • Fairfield, Connecticut
    Full-time
    Quick Apply
    We work with entrepreneurial publishers to deliver monthly print and digital content centered on neighborhood events, local businesses, and community stories. B2B Sales : Sell both print and digital ...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Programs Coordinator

    Marketing Programs Coordinator

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Marketing Programs Coordinator - Email & Membership.Key Responsibilities Create and automate email campaigns in HubSpot, ensuring brand consistency and optimized delive...Show more
    Last updated: 28 days ago • Promoted
    Campaign Manager

    Campaign Manager

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Campaign Manager to own their demand generation strategy and campaign execution.Key Responsibilities : Plan and execute integrated campaigns to drive awareness, engageme...Show more
    Last updated: 30+ days ago • Promoted
    Campaigns Specialist

    Campaigns Specialist

    VirtualVocations • Bridgeport, Connecticut, United States
    Full-time
    A company is looking for a Campaigns Specialist to support the execution of marketing campaigns across various segments.Key Responsibilities Drive integrated campaigns for Tier 3 activations in c...Show more
    Last updated: 15 hours ago • Promoted • New!