Business Development Representative

Business Development Representative (BDR)

We're seeking a dynamic Business Development Representative (BDR) to identify, qualify, and nurture potential customers. You'll play a crucial role in generating new business opportunities across Canada and the US, and represent Measure Marketing by making a positive impression that sets the tone for the entire sales lifecycle. This role involves heavy CRM utilization (HubSpot) and a mix of cold and warm lead prospecting. You're the first touchpoint in our GTM enginebooking meetings, warming up pipeline, and helping our agency fill our calendars with the right prospects. You're confident on cold calls, creative in outreach, and disciplined in follow-up.

Responsibilities

• Prospect via cold calling, cold email, and LinkedIn outreach
• Set qualified meetings for AEs
• Maintain clean HubSpot CRM data, sequences, and activity logs
• Engage leads from inbound, events, or lead lists
• Run short qualification / discovery calls before hand-off
• Hit weekly KPIs (calls, emails, booked meetings)
• Establish rapport and nurture relationships through follow-up communication and appointment confirmation
• Monitor and report on business development performance and market feedback to inform strategic decisions
• Stay updated on industry trends and sales techniques

Requirements

What We Offer

Contract Details

We're an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

About Measure Marketing

Measure Marketing is a dynamic and innovative marketing company that delivers exceptional digital marketing services to our diverse client base. We specialize in creating compelling content and crafting go-to-market strategies that engage audiences and drive results.