Lead Product Marketing Manager, Member Experience

Job Description

Job Description

Our mission : to eliminate every barrier to mental health.

At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare , empowers us to deliver the right care at the right time—whether it's therapy, coaching, medication, or beyond—tailored to each individual's needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we've been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We're just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Reporting to the VP of Product Marketing and Enablement, the Lead Product Marketing Manager for Member Experience will serve as the product marketing lead for Spring Health's innovative member experience. This East Coast–based role (NYC preferred) is part of the Product Marketing team and plays a critical role in shaping strategic positioning, advancing adoption, and driving measurable impact through cross-functional leadership.

What You'll Be Doing

• Develop and maintain compelling messaging frameworks that clearly articulate the differentiated value of Spring Health's member experience, ensuring consistency across all channels.
• Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute high-impact go-to-market strategies.
• Lead market research and competitive analysis to inform product strategy, influence roadmap decisions, and strengthen our positioning in the market.

Own go-to-market planning and execution for new product launches and major feature rollouts, ensuring strong adoption, engagement, and measurable business results.

What Success Looks Like

GTM initiatives delivered on time and with demonstrable impact on business outcomes.

Qualifications

Required

Exceptional cross-functional leadership skills with a track record of influencing product strategy and driving alignment across stakeholders.

Strong analytical mindset with experience leveraging data and metrics to guide strategy, measure success, and refine GTM approaches.

Preferred

The target base salary range for this position is $147,000 - $184,750 and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.

Benefits provided by Spring Health :

Note : We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it's like to work here, and how hypergrowth meets impact at Spring Health : Our Values

Our privacy policy : https : / / springhealth.com / privacy -policy /

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.