Manager Data Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The AIM (Analytics, Investment & Marketing Enablement) team - a part of GCS Marketing- is the analytical engine that enables Global Commercial business portfolio of American Express. Accelerating growth momentum, increasing profitability, and powering up our value proposition are key objectives for this organization. It is the analytical engine that powers profitable business growth through consultative and innovative solutions across GCS. The team enables GCS Marketing business by providing actionable insights to drive business strategy and growth.

This Manager role would be based in New York and would be focused on driving 'Refer-A-Business & Co-Brand Digital Acquisition Analytics'. The incumbent will be responsible for driving innovative analytical solutions and strategies that helps in driving offer personalization and digital targeting by effectively collaborating with stakeholders across Global Commercial Services, Enterprise Digital and Data Solutions group. S / he will be challenged with designing and creating world class marketing analytics by leveraging machine learning and advanced methodologies.

A very important focus for the role shall be quantitatively determining the value, deriving insights, and then assuring the insights are leveraged to create positive impact that cause a meaningful difference to the business.

How will you make an impact in this role?

Responsible for delivering best in class Data Products to develop & implement Digital Marketing Programs in this ever-changing Digital targeting landscape collaborating with stakeholders across Global Commercial Services, Enterprise Digital and Data Solutions group.

• Create analytical solutions and develop robust targeting methodologies for driving commercial card offer personalization across Digital Channels
• Creating world class analytics, developing cutting edge commercial capabilities powered by Data & Dynamic Intelligence
• Creating data segmentation & optimization strategies for targeting profitable prospects with the right product / incentive across multiple digital channels
• Drive expertise in Audience Identification and Custom targeting leveraging Amex and Partner data assets
• Measure and optimize performance of all Digital Channels through Attribution modeling and suggest optimization of exceed KPI
• Develop and foster cross functional relationships with partners across American Express to ensure project prioritization and implementation

Minimum Qualifications :

Preferred Qualifications :

Salary Range : $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.