Marketing Manager, Grain / Specialty

Job Description

Description

The Central Life Sciences (CLS) business unit of Central Garden & Pet is dedicated to improving the health, well-being, and the protection of companion animals, economic animals, plants, stored grains and the environment. Our Grain & Specialty vertical is seeking a Marketing Manager to oversee our Diacon and Centynal brands of grain protectant products. The successful candidate is a driven and strategic leader who is energized by leading and executing marketing plans for our brand portfolio. This role is highly cross-functional and visible, requiring a balance of strategic thinking, analytical rigor, and hands-on execution to deliver growth, profitability, and market leadership. This role is based out of our Schaumburg, IL office where we work a hybrid work schedule (3 days / week in office) to balance in-office time with work from home time! Please visit our websites at www.central.com, www.centrallifesciences.com and www.bugfreegrains.com for additional company information. KEY RESPONSIBILITIES :

• Brand & Business Leadership : Develop and execute business objectives and marketing plans for the assigned brand portfolio, aligning with corporate goals from product concept through commercialization. Ensure timely delivery of marketing initiatives that drive brand growth, financial performance, and market share.
• P&L & Financial Management : Manage brand P&L, including establishing pricing strategies, identifying margin improvement opportunities, and monitoring marketing spend. Provide regular reports and insights to the Leadership Team to support timely, data-driven decisions.
• Market & Competitive Insights : Conduct competitive, adjacent markets, and new market research to drive strategic decisions. Leverage internal and external market research tools which may include AI, Salesforce, syndicated data, etc., and BOBJ for reporting, data maintenance, and analysis.
• Agency & Partner Management : Lead advertising and marketing agency partners to ensure seamless execution of brand strategies, campaigns, and annual marketing plans with accountability for results.
• Sales Enablement : Equip the sales force with impactful tools, including training presentations, marketing collateral, new product launch materials, and customer programs to drive demand and strengthen distributor relationships.
• Brand Advocacy : Serve as the Brand Champion, representing the portfolio at industry events, consumer and trade shows, customer meetings, and forums to enhance visibility and credibility.
• Cross-Functional Leadership : Lead multi-functional teams to drive project execution, including championing and managing successful new product launches. Ensure internal alignment and resource optimization across departments.
• Operational Partnership : Collaborate with Sales Operations to improve forecast accuracy, ensure product availability, minimize back orders, and manage supply chain efficiency (SMOG).
• Salesforce Email Campaigns : Manage, execute, and track performance of targeted email marketing campaigns.

QUALIFICATIONS :

MINIMUM EXPERIENCE & EDUCATION :

WORK ENVIRONMENT :

POSITION INFORMATION

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

Central Garden & Pet Company (NASDAQ : CENT), (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of $3.2 billion, Central is on a mission to lead the future of the pet and garden industries. The Companys innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, C&S, Farnam, Ferry-Morse, Four Paws, Kaytee, Nylaboneand Pennington, strong manufacturing and distribution capabilities, and a passionate, entrepreneurial growth culture. Central is based in Walnut Creek, California, with 6,450 employees primarily across North America. Visitwww.central.comto learn more. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. #LI-CM1