Principal Offline Marketing StrategistVirtualVocations • Saint Petersburg, Florida, United States
Principal Offline Marketing Strategist
VirtualVocations • Saint Petersburg, Florida, United States
Hace 3 días
Tipo de contrato
- A tiempo completo
Descripción del trabajo
A company is looking for a Principal, Acquisition Marketing Offline / TV.
Key Responsibilities
Own the strategy, execution, and tracking of Linear TV and other offline marketing channels
Track performance metrics and adjust strategies to meet target KPIs
Collaborate with internal teams to drive channel performance and manage client partner relationships
Required Qualifications
Proven success in a high growth direct response B2C startup, preferably in Fintech or Insuretech
Deep knowledge of Linear TV and experience with additional offline channels like OTT / CTV, Radio, and Podcasts
Minimum of 5 years of direct response marketing experience, with 3+ years managing performance marketing campaigns
Advanced proficiency in MS Excel and experience with business intelligence tools like Tableau
Experience with adtech and data teams for prioritizing platform and measurement needs
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Principal Offline Marketing Strategist • Saint Petersburg, Florida, United States
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