Content and Brand Specialist

Job Description

Job Description

We are seeking a skilled Content Marketing Manager to lead the development and execution of high-quality, patient-friendly content across digital platforms. This role combines content strategy, SEO optimization, and partnerships.

• Manage production of engaging, health-literate content for websites, blogs, and digital channels.
• Coordinate freelance writers and oversee workflow from brief → draft → review → publication.
• Ensure accuracy and compliance through clinician review processes.
• Collaborate with design and web teams to optimize content for visual appeal and conversion.
• Maintain editorial calendar and track KPIs such as traffic, leads, and search rankings.anagement to enhance patient education and engagement.
• Organize content review panels with advocacy partners and subject matter experts.
• Secure co-branded distribution opportunities via partner newsletters, social media, and websites.
• 2–4 years of experience in healthcare, pharmaceutical, or OTC marketing communications.
• Strong understanding of patient education and digital content best practices.
• Experience managing health-literate content production.
• Familiarity with SEO tools (Google Analytics, SEMrush, Looker Studio, etc.).
• Excellent communication, project management, and relationship-building skills.