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Marketing & Events Associate
Marketing & Events AssociateGoodpath • Cambridge, MA, US
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Marketing & Events Associate

Marketing & Events Associate

Goodpath • Cambridge, MA, US
Hace 1 día
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

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This range is provided by Goodpath. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$40,000.00 / yr - $60,000.00 / yr

Direct message the job poster from Goodpath

Building better healthcare | Whole Person Care | GTM & commercial strategy | building high performing teams

About Goodpath

At Goodpath, we help members feel better, faster. Our programs drive real health improvements - many members call it "the best care they've ever had."

We're looking for a Marketing & Events Coordinator to support our growing marketing team. This entry-level role is ideal for someone early in their career who wants hands-on experience across events, social media, and full funnel marketing, and who is curious about using AI tools to make marketing more creative, efficient, and data-driven.

To be scheduled for an interview, you must submit our supplementary questions at gpath.me / marketinghire

What You'll Do

Events

  • Support planning and execution of virtual and in-person events including webinars, conferences, and field events (e.g., VIP dinners).
  • Manage event logistics : scheduling, ordering, registration pages, email reminders, and day-of support.
  • Help create event materials : slides, one-pagers, social graphics, and follow-up emails.
  • Experiment with AI tools (e.g., for summarizing webinars or drafting first-pass event recaps) to speed up content creation.

Social Media

  • Maintain the social media calendar and schedule posts; broaden Goodpath's exposure in social media channels
  • Repurpose content from events, blog posts, and internal thought leadership into snackable social media pieces.
  • Create short-form video content to engage our target audiences

    • Full Funnel Marketing

  • Help maintain the marketing asset library : keep decks, one-pagers, photos, and templates organized and updated.
  • Create written and video content highlighting events, member stories, or product updates.
  • Support marketing analytics : update dashboards, track key metrics (event attendance, blog traffic, social engagement), and run simple A / B tests with guidance.
  • Conduct competitive research to surface new event formats, social media trends, and marketing ideas.

    • What Success Looks Like

  • Well-run events with strong attendance and post-event content follow-up.
  • A consistent, on-brand presence across all social media channels with growing engagement.
  • An organized asset library and marketing calendar that the team relies on.
  • Clear reporting on event, social, and content performance with insights for improvement.

    • What You Bring

  • 0–2 years of marketing experience or relevant internships.
  • Strong writing skills for short-form content (social posts, event recaps, emails).
  • Comfort with social media platforms and interest in event marketing.
  • Organized, detail-oriented, and eager to learn new marketing tools and skills.
  • Interest in learning tools like HubSpot or email automation platforms.

    • Bonus Points

  • Experience with video editing
  • Interest and / or education in health
  • Interest in marketing analytics, dashboarding tools (e.g., Looker, Tableau), or learning SQL

    • Why You'll Love Working Here

  • Hybrid flexibility : Work in our Cambridge office 3 days / week and remotely the rest.
  • Mission-driven culture : Be part of a team improving people's health every day.
  • Hands-on learning : Exposure to events, social, content, analytics, and campaign execution.
  • Growth potential : Clear path to more specialized marketing roles as you build skills.
  • Competitive benefits : Salary, health / dental / vision, equity, and flexible PTO.

    • Culture at Goodpath

  • We lead with empathy and trust, and always support one another
  • Strong communication is key - we encourage speaking up, vocalizing ideas, and learning together.
  • Our flat organization ensures transparency and accessibility across all levels.

    • How to Apply :

    To be scheduled for an interview, you must submit our supplementary questions at gpath.me / marketinghire

    Seniority level

  • Entry level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales
  • Industries : Hospitals and Health Care, Wellness and Fitness Services, and Health and Human Services

    • Boston, MA $83,000.00-$119,000.00 3 months ago

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    Event Marketing Associate • Cambridge, MA, US

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