Senior Director, Product For Real ID Strategy
The Senior Director, Product for Real ID Strategy is responsible for defining and driving Acxiom's comprehensive Real ID product strategy, spanning conception, market definition, development, commercialization, and lifecycle management. This leader serves as the central connection point between data, technology, compliance, and go-to-market teams, ensuring Acxiom's Real ID solutions advance industry leadership in identity resolution, privacy-first innovation, and cross-channel interoperability. As a key member of the Product Leadership Team, this role partners closely with engineering, legal, privacy, security, marketing, and commercial teams to design and deliver trusted, compliant, and scalable identity solutions that meet the evolving needs of clients and regulatory landscapes.
Duties and Responsibilities
- Develop and execute a long-term roadmap for Acxiom's Real ID and identity resolution products.
- Direct the Real ID product portfolio from concept through launch, adoption, and optimization.
- Act as the central hub between design, engineering, legal, compliance, marketing, and distribution.
- Perform market research, competitive analysis, and voice-of-client studies.
- Promote emerging technologies to maintain Acxiom's leadership in ethical identity management.
- Build and maintain business cases, pricing models, and go-to-market strategies.
- Evaluate buy / partner / build options to accelerate product maturity.
- Partner with Acxiom's Legal, Privacy, and Security teams to embed compliance.
- Provide progressive leadership to a high-performing product management team.
Required Qualifications
Bachelor's degree in business, computer science, or related field.12+ years of product management or product strategy experience.Proven success leading large-scale, cross-functional product portfolios.Deep understanding of identity management, data ethics, privacy regulations, and addressability solutions.Strong communication, storytelling, and executive stakeholder engagement skills.Comfortable presenting to executive audiences, clients, and industry stakeholders.Willingness to travel up to 20% for client meetings, industry events, and cross-functional alignment sessions.Preferred Qualifications
Experience in developing Real ID, digital identity, or consent-based data ecosystems.Familiarity with major marketing technology and data platforms.Recognized subject matter expert in identity and data ethics.Proven ability to serve as a "voice of identity" representing Acxiom's innovation and leadership in privacy-first, ethical data practices.Primary Location City / State : Homebased - Conway, Arkansas
Acxiom is an equal opportunity employer, including disability and protected veteran status, and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.