Key Account Manager (CPG, Retail exp. required)

We are seeking a Key Account Manager (KAM) with proven experience managing and growing high-value retail accounts, including Walmart, Target, Walgreens, CVS, and H-E-B. This role is responsible for driving strategic sales initiatives, building long-term partnerships, and executing business plans that deliver sustainable growth and profitability within assigned key accounts.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES :

• Own and manage day-to-day relationships with key retail accounts, serving as the primary contact and strategic partner.
• Develop and execute joint business plans, including promotional strategies, pricing, and category management initiatives to drive revenue, improve ROI, and increase market share.
• Lead annual planning, line reviews, buyer meetings, and new product launches—preparing presentations, forecasts, and marketing proposals aligned with account objectives.
• Monitor account performance and analyze sales, consumer, and market data to identify opportunities for growth, improve sell-through, and reduce out-of-stocks.
• Negotiate trade spend, promotional funding, pricing, and distribution agreements in alignment with financial goals and customer needs.
• Create and manage customer-specific P&Ls, assortment (in-store and online), pricing strategy, promotional calendars, and customer marketing plans in collaboration with marketing and product development.
• Collaborate cross-functionally with marketing, supply chain, finance, and operations to ensure timely and accurate execution of customer programs and product availability.
• Identify and pursue white space opportunities through strategic insights, shopper data, and trend analysis to support incremental growth.
• Actively monitor competitive activity and evolving customer strategies, adapting plans as needed to strengthen partnerships and secure market advantage.
• Track and report on key performance metrics including sales growth, forecast accuracy, profitability, and return on investment.
• Lead and participate in customer meetings, both virtual and in-person, with domestic travel up to 50% as needed.
• Cultivate a high-performance, customer-focused culture, driving excellence in service and execution across all retail touchpoints.

Qualifications

Work Environment :

This job operates in a professional office environment based in Miami, FL.

Supervisory Responsabilities :

Ability to develop and manage brokers

Education :

Bachelor's in business or marketing field (or related field) required.

Master's in business or marketing preferred.

Language skills :

Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.

Excellent verbal and written communication skills.

Bilingual preferred but not required.