Vice President for Marketing and Digital Sales

Tierra Mia Coffee is a growing specialty coffee company committed to delivering high-quality Latin-inspired coffee, pastries and exceptional customer experiences. As we expand our presence, we are seeking a passionate and experienced Vice President for Marketing and Digital Sales to lead our brand strategy and connect authentically with our community.

Job Overview :

The VP of Marketing and Digital Sales will serve as a key member of Tierra Mia Coffee’s leadership team, responsible for developing and executing integrated marketing strategies that elevate the Tierra Mia Coffee brand, support retail growth, and drive digital customer acquisition. This innovative leader will oversee brand development, digital sales, mobile ordering, social media, content strategy, website design and interface, and community engagement.

Responsibilities and Duties :

• Develop and lead the execution of a comprehensive brand strategy to drive awareness, and market expansion.
• Direct Tierra Mia Coffee’s messaging and visual identity across all channels, ensuring brand consistency, authenticity and engagement.
• Partner with executive leadership on long-term brand positioning and marketing goals.
• Oversee all digital marketing efforts including website and social media.
• Lead content strategy and production, ensuring all messaging reflects the company’s mission and resonates with our target audience.
• Manage daily operations of social media channels (Instagram, TikTok, etc.)
• Partner with content creators to enhance Tierra Mia Coffee’s platforms.
• Develop and manage campaigns that build authentic community relationships and enhance customer loyalty.
• Monitor and analyze customer feedback to inform strategy and identify areas for improvement.
• Manage third party designers and developers.
• Collaborate with District Managers and Store Managers to ensure marketing strategies align with the in-store customer experience and seasonal initiatives.
• Partner with the Retail Development Team to raise awareness of grand opening plans for new store locations.
• Track performance of all marketing initiatives, adjusting strategies based on data and insights.

Qualifications :

Degree in Marketing, Business, Communications, or related field.

5+ years of progressive experience in marketing leadership roles, including digital marketing and brand development.

Minimum 5 years’ experience in food & beverage, retail, or lifestyle brand marketing.

Demonstrated success in leading brand campaigns and digital marketing strategies.

Strong creative sensibility, with experience managing photo and video content.

Expertise in social media platforms, email marketing tools, and analytics platforms.

Proven ability to lead and inspire teams, manage multiple projects, and deliver results under tight deadlines.

Passion for specialty coffee and cultural storytelling is highly desirable.

Bilingual (English / Spanish) is a plus.

Salary and Benefits :

Salary : $125,000-$150,000 annually depending on experience, plus annual bonus (based on company and individual performance)

Comprehensive health, dental, and vision insurance.

Paid time off and holidays.

Professional development opportunities.

Job Type : Full-time

Pay : $125,000.00 - $150,000.00 per year

Benefits :

Dental insurance

Health insurance

Vision insurance

Location Type :

In-person

In the field

Schedule :

8 hour shift

Supplemental Pay :

Yearly bonus

Work Location : In person