Associate Director, Digital and Programmatic

Associate Director

This is a hybrid opportunity. Ideally looking for someone in New York.

The Associate Director (AD) manages daily workflow for the team across specified account(s), such as the buying of programmatic and direct digital campaigns, within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. You will oversee tactical development, campaign activation, pacing and optimizations, and contribute to reporting including direct client interaction daily. Additionally, you review client deliverables to ensure quality outputs.

The AD monitors campaign performance and ensures optimization and that any needed course-corrections are implemented to achieve campaign goals. You will provide oversight of QA and operational best practices, while providing training and mentorship to direct reports. You assist the Director with managing timelines and priorities to ensure high-quality, on-time deliverables. Beyond daily team deliverables, you foster knowledge-sharing and support Directors with central tasks and are key to promoting a culture of teamwork and collaboration. You will report to the Director, Programmatic.

Main responsibilities :

• Accountable to daily team operations and campaign excellence, ensuring best practices are evident in work of the activation / investment team
• Articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns
• Lead RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences and content programs
• Be an expert on the buying platforms, direct media buying processes, and internal dentsu products
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team
• Manage and communicate with direct reports, managing expectations, timelines, and priorities, and ensuring the team follows defined processes for campaign management across digital and programmatic channels
• Delegate and foster accountability within junior level team
• Identify training and development needs of account team
• Update agency leads on team performance, campaign health, and strategic growth opportunities
• Contribute to thought leadership, POVs, or other shareable collateral that improves the level of knowledge across digital and programmatic investment teams
• Assist leadership with new business pitches

Qualifications :

The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include :

Location : New York

Brand : Carat

Time Type : Full time

Contract Type : Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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