Customer Marketing ManagerDenver, CO

Customer Marketing Manager

The primary objective of the Customer Marketing Manager is to deepen relationships with existing customers, leveraging these relationships to enhance brand loyalty, drive business growth, and significantly increase new client acquisition through a structured referral program.

Key responsibilities include :

• Develop, execute, and optimize marketing strategies focused on annual user conferences and semi-annual Customer Advisory Boards, ensuring these events serve as platforms for encouraging referrals and showcasing customer success.
• Create, manage, and scale a customer referral program, implementing incentives that motivate current customers to refer new clients, while tracking the success and ROI of these programs.
• Design and implement targeted marketing campaigns to engage, educate, and retain existing customers, specifically aimed at promoting the referral program and demonstrating the value of ongoing partnership.
• Collaborate closely with customer success, sales, and marketing teams to ensure customer marketing strategies are seamlessly integrated with broader business goals and contribute directly to the referral pipeline.
• Continuously analyze customer feedback, referral data, and market trends to refine and improve marketing strategies and referral program effectiveness.
• Provide regular reporting on the effectiveness and impact of customer marketing initiatives, with a particular focus on referral program success metrics.
• Work collaboratively with sales, customer success, product team, and executives to develop content for campaigns, sales outreach, emails, presentations, website, customer case studies, and more.
• Compose short- and long-form content to align with overarching SEO strategy and targeted at specific personas, use cases, customer groups, and industries.
• Own the Ombud social media channels including content production and community management.
• Develop an understanding of the Ombud customer base and voice of the customer to inform messaging, positioning, and community building activities.
• Work directly in tools such as Hubspot, Webflow, and others to create and update content.
• Contribute to a team culture of transparency by openly sharing ideas, collaborating with team members, and solving problems proactively.

SMART goals :

Qualifications :

Bachelor's degree in Marketing, Business Administration, or related field.

Demonstrated ability to develop and execute marketing strategies that drive customer engagement and business growth.

Strong skills in building and maintaining relationships with key customers, understanding their needs, and leveraging those relationships for business growth.

Proficiency in analyzing customer feedback, referral data, and market trends to inform marketing strategies.

Excellent verbal and written communication skills, with the ability to craft clear, compelling messages for various audiences.

Flexibility to adapt marketing strategies based on customer feedback and market conditions.

Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously, ensuring they are delivered on time and within budget.

Willingness to immerse in product training and support team activities to understand customer perspectives and operational workflows.

This role requires in-office presence for three to four days per week.

Ombud Values

When we talk about PIRC being akin to a 'perk,' we mean it literally and figuratively. It's a perk for our clients who benefit from our value-driven approach, and a perk for our employees who thrive in a culture that celebrates progress, integrity, resourcefulness, and a customer-first mindset."

What Ombud Offers You

About Ombud :

Customers rely on Ombud to automate the content-centric activities in their sales processes. Our platform combines content collaboration, project management, and machine learning to streamline the creation of sales documents like RFP responses, security questionnaires, sales proposals, statements of work, and much more. Industry innovators such as UKG, Zendesk, Ping Identity, Instructure, Microsoft, and Twilio leverage Ombud to power their revenue teams with exceptional content.

Ombud is proud to be an equal opportunity employer. All employment decisions at Ombud are based on merit, competence, and business need. We do not discriminate on the basis of race, color, religion, age, sex, sexual orientation, ancestry, national origin, genetic information, disability, marital status, military service, or any other status protected under federal, state, or local law. We are committed to building a diverse team and fostering an inclusive and entrepreneurial work environment.