Digital Marketing Manager

Job Description

Job Description

Description :

Job Title : Digital Marketing Manager

Job Classification : Classified / Non-Instructional

Reports to : Chief Marketing Officer

Work Schedule : Calendar Year

General Description :

The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.

Qualifications :

• Bachelor’s degree in marketing, communications, or related field preferred.
• 7+ years of experience in digital marketing, preferably in an education setting.
• Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
• Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.
• Excellent communication, organization, and interpersonal skills.
• Bilingual skills, particularly in Spanish, are a plus but not required.

Primary Responsibilities :

Manage and update websites using WordPress or similar CMS platforms.

Respond to inquiries from prospective families in a timely and professional manner.

Coordinate closely with school staff, leadership, and the central office marketing team.

Essential Skills and Abilities :

Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.

Requirements :