Vice President, Venue and Product Marketing

VP, Global Dining Venue And Product Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and leadership behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Join Team Amex and let's lead the way together. Resy is the American Express global dining platform. Our mission is to power the world's best restaurants, using technology to imagine the future of hospitality. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table. Resy sits within American Express Global Dining, part of the U.S. Consumer Services organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network. Interested in joining our team of restaurant-obsessed explorers? Right this way.

About The Role

We are seeking a visionary, data-driven Vice President, Global Dining Venue & Product Marketing to lead the end-to-end marketing strategy driving restaurant and hospitality venue acquisition, retention, and product adoption across the Resy and Tock within the American Express Global Dining Network. This leader will unify acquisition, lifecycle, and product engagement programs under one cohesive strategy overseeing teams responsible for venue growth, retention, and product marketing to deliver an integrated, measurable approach across every stage of the venue journey. The VP will collaborate closely with Sales, Product, and the broader marketing organization to build a unified marketing ecosystem across acquisition, engagement and product adoption to advance success of venue partners throughout the Global Dining Network.

Venue Growth & Acquisition

Oversee acquisition, inbound, and demand generation strategies for hospitality venues. Define lead generation strategies to support global dining sales team objectives, optimizing funnel conversion and efficiency. Partner with global dining brand and sales teams to align targeting, insights, and channel strategy for acquisition. Oversee site, display and media, content, referral, and SEO initiatives that expand reach and awareness in key markets.

Venue Retention & Lifecycle Marketing

Lead strategies and programs to strengthen engagement, retention, and increase long-term value. Develop communications and marketing that reinforce the benefits of Resy, Tock and Amex Global Dining. Partner with the strategic partnerships, customer success, and product to support onboarding, adoption, and utilization of key features. Define KPIs and ensure marketing drives improvements in engagement and churn reduction.

Product Marketing & Go-to-Market

Lead newly created product marketing function, defining positioning, messaging, and go-to-market strategy. Partner with sales, customer success, product, program teams to define how new features are marketed, merchandised, and adopted by venue partners through clear storytelling and integrated campaigns. Translate product innovation into clear customer value, ensuring every feature launch is supported by cohesive marketing, education, and in-market execution. Analyze and optimize performance product marketing performance to strengthen engagement, adoption and retention.

Cross-Functional Leadership & Strategy

Build and lead a high-performing team spanning growth, retention, and product. Collaborate with sales, product, and brand leaders to ensure unified GTM planning and messaging. Partner with the operations, insights & planning team to align on KPIs and optimize marketing performance. Champion the voice of the venue across global dining, representing operator needs and opportunities to influence broader strategy. Manage budget, forecasting, and resources to scale marketing and drive growth.

Qualifications

12-15 years leading integrated B2B marketing, ideally within a SaaS, marketplace, or hospitality tech. Proven track record driving acquisition, adoption, and retention through multi-channel marketing programs. Deep expertise in growth, lifecycle, and product marketing and to unifying them into a cohesive strategy. Strong ability to translate complex products into compelling narratives and GTM. Expertise in managing and scaling high-performing teams and developing talent. Understanding of restaurant and hospitality industries and operator motivations. Highly analytical; adept at data-driven decision-making and performance optimization.

You'll Thrive in This Role If You :

Are passionate about helping restaurants and hospitality venues succeed through innovative marketing. Have background in marketing SaaS and with accountability toward sales and adoption. Excel at building strategy and structure in a growing, fast-paced organization. Enjoy leading large, multidisciplinary teams and empowering impactful work. Love collaborating with product, sales, and brand functions on unified marketing experiences. Are motivated by measurable results, clear storytelling, and driving growth for venues.

Salary Range

$176,750.00 to $282,000.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally : competitive base salaries, bonus incentives, 6% company match on retirement savings plan, free financial coaching and financial well-being support, comprehensive medical, dental, vision, life insurance, and disability benefits, flexible working model with hybrid, onsite or virtual arrangements depending on role and business need, 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy, free access to global on-site wellness centers staffed with nurses and doctors (depending on location), free and confidential counseling support through our Healthy Minds program, career development and training opportunities. For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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