ZipRecruiter is hiring : SEO (Search Engine Optimization) Specialist - Automotive

Role : SEO (Search Engine Optimization) Specialist Future Opportunity Talent Pipeline

Employment Type : Full-Time

Location : In-Office in our Ohio City / Cleveland Location 5 Days Per Week

Travel : None

Future Opportunity - Join Our Talent Pipeline

At Make & Model Marketing, we believe the right people dont always come along when a job is open thats why we keep the door open. If you see a role that aligns with your skills and interests, we encourage you to apply, even if its not currently hiring.

By submitting your application under Future Opportunities, youll be added to our talent pipeline. Should a position open up that matches your background, well reach out to start the conversation. We review every application and are always excited to connect with people who are passionate about automotive marketing and eager to make an impact.

About The Role

In this role, youll be responsible for developing and executing SEO strategies that drive high-quality organic traffic and generate leads for our automotive dealership clients. Your work will directly support our clients goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance.

Youll bring a mix of creative thinking and analytical skills to the table identifying opportunities for growth, optimizing on-site content and structure, and ensuring SEO best practices are implemented across client websites. The ideal candidate is experienced in SEO for local businesses, understands how to increase organic traffic while maintaining engagement and conversion metrics, and is excited to work in a fast-paced industry and client-focused environment.

Requirements

Minimum 3 years experience in SEO

Minimum 3 years experience working hands-on in Google Analytics

Experience with Google Search Console, Google Business Profiles to analyze website performance

Minimum 3 years experience working with SEO tools like Moz, SEMrush, Ahrefs, Screaming Frog, etc.

Experience working within CMS platforms like WordPress

A deep understanding of SEO best practices

Responsibilities

Develop and execute SEO strategies to increase organic traffic and leads for client websites

Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines

Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy

Collaborate with content writers, developers, and designers to implement on-page SEO best practices and technical improvements

Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools

Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities

Make on-page SEO and structural updates directly within various client CMS platforms

Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development

The Ideal Candidate

Is eager to learn quickly, ask questions, and grow within a collaborative team

Has a strong interest in the automotive industry and a desire to understand all aspects of digital marketing

Brings fresh ideas to the table and follows through with thoughtful execution

Is highly organized, able to prioritize multiple projects, and comfortable working alongside our co-founders to meet deadlines

Works well with others and contributes to a positive, team-oriented culture

Is passionate about digital marketing and excited to make an impact through SEO

Is both creative and strategic able to develop and execute SEO strategies while helping shape and refine internal processes

Has a deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices

Is highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools like SEMrush and Screaming Frog

The First 90 Days

Youll be fully supported as you ramp up and immerse yourself in Make & Models SEO approach, tools, and client work

Work closely with current SEO team members to understand the day-to-day responsibilities, strategies, and technical processes that drive performance for our clients

Collaborate with account managers to gain insight into the automotive industry, our clients businesses, and their goals and expectations

Learn what high-quality work looks like at Make & Model and the standards we uphold across every client and campaign

Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team

Begin taking full ownership of your own portfolio of clients managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks

By the end of your first 90 days, youll be well-equipped to manage your own accounts with autonomy, clarity, and the support of the team behind you.

Compensation and Benefits

Your final compensation will be determined by your experience level and skillset

Compensation is reviewed every 6 months

Medical, Dental, & Vision Insurance (Employer pays 50% of premiums)

Simple IRA + 3% Matching Opportunity

10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with our company. 20 PTO days after 10 years with our company.

Paid Holidays

Continuous Training Opportunities

Flexible Hours - This position requires employees to work onsite at our office for 7 hours per day. Our office is open from 6 : 00 AM to 6 : 00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours

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