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Advertising Account Manager
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Aquent TalentChicago, IL, United States- Full-time
The Associate Account Executive (AAE) key role is to provide sales support for Account Executives (AE). As the right hand of the AE, the AAE focus is to grow revenue by generating new business, retaining existing clients, and growing business across both multimedia and addressable products.
While all AAEs are empowered to drive both addressable and multimedia revenue, the allotment of sales focus against each is left to the guidance of the local management team. As a rising sales lead, the AAE is expected to understand key sales drivers for the total business (multimedia & addressable) and will drive accountability & clarity of account ownership within allocated customer relationship management platforms (ex. salesforce) for both the AE & AAE.
Pre Sales : AAE coordinates marketing & planning to answer RFP's, create pitches and respond to marketing briefs with sales comm, insights and marketing solutions teams. The AAE understands the total book of business (linear & digital) to identify new opportunities for their clients before an RFP is delivered. Partner with Insights team to develop & coordinate qualitative information associated as part of pre-sale planning and deck completion. The AAE should NOT build plans, but can help coordinate and align with the planning team. After 1 year in role, the AAE may start prospecting activities on new business (with supervisor approval). In addition to prospecting, AAE can also be empowered to lead sales efforts on specific accounts (ex. build plans, pitch, and selling activities).
Active Campaign : AAE delivers white glove customer service to its clients / agency, working with marketing, ad opps and research teams to ensure that the campaign elements are delivered on in full. Preparation of deal memos & coordination of "Playbooks" for larger campaigns should be facilitated by the AAE, and weekly agency status calls or emails on ratings / reporting on campaigns may be led by the AAE. Coordination with ad opps on liability and campaign delivery is critical to ensure revenue is recognized. AAE also to check plans are booked in the system, confirmed schedules, alignment on CPMs and ensure all the sponsorship elements are getting executed.
Post-Sales : AAE works alongside the AE to ensure that a renewal of the deal is likely and / or that the client will want to continue to do business with DMED. Responsibilities include coordinating with the sales comm & marketing teams on all recap sites / decks, as well as with research on any custom studies, EDO results or reporting. The AAE can also organize pulling of video clips to be shared with the agency and providing topline success stories as well (in some specific cases, the AAE might be required).
Responsibilities :
- Reports to the Director / RSM, Sales and is responsible to build relationships with clients & agencies : for AAEs assigned to holding companies – agency investment teams; for AAEs assigned to categories – agency strategy / planning teams (DSPs and SSPs as required)
- Gain insight into customer needs and translate those into sellable opportunities
- Act as a resource for AE's regarding available opportunities across all media types in the client’s portfolio
- Analyze current state of linear business to identify and recommend digital opportunities
- Leverage deal expertise to proactively recommend optimized inventory solutions
- Create and deliver powerful and persuasive presentations to clients
- Prepare proposals and respond to RFP's with a high degree of professionalism, quality, and timeliness
- Prepare and deliver both pitch and wrap up decks for pre and post campaigns
- Chief POC in securing client assets and getting mock-ups approved for upcoming campaigns
- Compile weekly and quarterly sales and client status reports
Experience :
Ideal Candidate :
The target hiring compensation range for this role is $56.10 to $62.34 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent :
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
This legendary company has entertained, informed and inspired people around the globe for over 90 years. Named one of Forbes top companies to work for year over year, this is where dreams really do come true.
Whether you're looking to create, support business growth and development, work behind-the-scenes on your favorite TV shows or upcoming movies, or anything in-between, this is your opportunity to start the next chapter of your career story and help create the exhilarating experiences this company is known for worldwide.
Why work with AQUENT? Check out our awesome benefits : https : / / aquent.com / talent / talent-benefits
Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
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