Analytics manager Jobs in Frisco, TX

Job Description

The candidate will be a data-driven individual who has strong analytics skills and experience. This position will have a key role in managing digital marketing analytics for a very high-profile client in the automotive industry. The role places the candidate in a leadership position that is accountable for strategy, storytelling, and consultation of analytics technology. This person must work effectively with clients and vendors, and complete high-quality analytics deliverables that influence digital marketing strategy. Responsibilities include :

• Build analytics strategy and elevate the analytics program to achieve a data-driven digital marketing culture.
• Lead the effort to define, measure, and tell the story of digital marketing efforts to determine brand and campaign effectiveness.
• Work with client and business stakeholders to assess campaign effectiveness given business conversion rate metrics, optimization goals, and growth goals.
• Manage client relationships, and proactively engage them, while serving as the SME for analytics across all digital channels (web, media, social, etc.).
• Flexibility to manage as well as individually contribute to analytics delivery on multiple in-motion projects requiring the ability to context switch as needed.
• Contribute to establishing, adopting, and championing internally best practices in analytics delivery.
• Set clear expectations with analysts and demonstrate the patience to manage and groom delivery team members as needed.
• Create and execute a site optimization plan that includes personalization, targeting, A / B and multivariate testing.
• Leverage data to gain insight into trending, sentiment levels, user experience and behavior in order to drive the appropriate digital marketing strategies.
• Measure site usability and effectiveness, along with monetization of media campaigns, and present actionable insights and recommendations to executives.
• Assist in tag management services and user acceptance testing of site tags in order to maintain integrity across multiple sources of data.
• Provide direction on integrating disparate sources of data, ultimately setting the blueprint to migrate to a big data environment.
• Data analysis to A / B and multivariate testing results, and ad hoc requests.
• Partner with stakeholders to implement analytics requirements and streamline project processes.
• Evaluate and recommend digital marketing tools and products.

Desired Skills & Experience

Requirements :

Preferred Qualifications :

WHAT WE HAVE TO OFFER :

Because we know how important our people are to the success of our clients, it’s a priority to make sure we stay committed to our employees and making Beyondsoft a great place to work. We take pride in offering competitive compensation and benefits along with a company culture that embodies continuous learning, growth, and training with a dedicated focus on employee satisfaction and work / life balance.

Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.