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Builders FirstSourceRichmond, VA, United StatesArt Director (Temporary)
EABRichmond, VA- Part-time
The Role in Brief :
Art Director (Temporary)
The Art Director helps plan and execute the art, design and other visual elements of effective direct marketing materials for a portfolio of higher education clients, including direct mail, marketing collateral, digital / social media display ads, email, landing pages and various client support materials, while ensuring overall production quality and effectiveness. The position reports to the Associate Director, Art Direction and works primarily with other Art Directors. This role routinely works with client account teams, copywriters and digital marketing specialists and to create quality creative work that fulfills client goals and expectations.
This role may be based in Richmond or Washington, D.C. This is a temporary position expected to last 3 months.
This position is also listed as Art Director (Temporary), Advancement Marketing Services for posting purposes; the official title of this hire is expected to be Art Director (Temporary) to align with EAB business norms.
Primary Responsibilities :
- Research and develop understanding of each assigned client (new and existing) including school history, annual fund objectives, current challenges, current messaging platform / pillars and brand / graphic assets for existing and newly assigned clients
- Understand, embrace and integrate clients’ brand (graphics and otherwise) in order to create and execute art, design and other direct marketing materials (mail, freemiums, email, webpages, social media display ads and more) to meet client objectives
- Optimize client response rates by creating effective marketing packages built on proven direct marketing principles, strategies and tactics
- Build emails and landing pages using HTML and CSS following best practices to ensure optimal performance across all email clients, browsers, and devices
- Work within our marketing automation platform to build email templates and web experiences
- Work within our content management system (CMS) to format content and configure functionality
- Collaborate with client account team members, copywriters and digital team to help create innovative campaigns and ultimately ensure quality and timeliness
- Prioritize and deliver work per established deadlines
- Maintain current and accurate files of creative reference materials for assigned clients
- Participate in team, creative and staff meetings, specifically client discovery and rediscovery discussions
- Keep up to date with emerging technologies and trends
Basic Qualifications :
Ideal Qualifications :
If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation :
The anticipated starting salary for this role is $26 per hour.