VirtualVocationsAnn Arbor, Michigan, United States
10 days ago
Job type
Full-time
Job description
A company is looking for a Brand Insights Manager to lead market research projects and provide critical insights for marketing strategies.Key ResponsibilitiesCollaborate with internal teams and external agencies to design and execute market analysesConduct primary research and analyze data to measure brand impact and performanceSynthesize research findings into actionable insights and share with stakeholdersRequired Qualifications5+ years of experience in marketing research, insights, and analytics8+ years of experience in marketing or a closely related fieldBachelor's degree in a relevant field is a plusProficiency in qualitative and quantitative research analysisAdvanced expertise in Microsoft Office programs and real-time survey tools