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Our client is seeking a talented and meticulous Copywriter / Copy Editor to create and refine impactful content for their marketing initiatives. The ideal candidate will have a strong foundation in writing and editing, with a preference for experience in the commercial insurance sector. In this role, you will ensure that all content is engaging, persuasive, and consistent with the client's brand voice.
Key Responsibilities :
Content Development : Craft engaging and informative copy for a variety of marketing materials, including website content, blog posts, email campaigns, social media, brochures, and whitepapers.
Editing and Proofreading : Review and refine content to guarantee accuracy, clarity, and consistency, while also correcting any grammatical, punctuation, or spelling errors.
Industry Knowledge : Leverage expertise in the commercial insurance industry to produce content that resonates with the target audience and reflects industry trends.
Collaboration : Work closely with marketing teams, product managers, and subject matter experts to develop content that aligns with the company's marketing strategies and business objectives.
Research : Stay informed about industry developments and trends to incorporate relevant information into content creation.
Brand Consistency : Uphold the client's brand voice and standards across all communications.
Qualifications :
Experience : At least 5 years of professional copywriting and editing experience, preferably within the commercial insurance industry or a related field.
Education : Bachelor's degree in English, Journalism, Marketing, Communications, or a related discipline.
Skills :
Strong writing, editing, and proofreading abilities.
Capability to translate complex insurance concepts into clear, concise, and engaging content.
Excellent research and analytical skills.
High attention to detail and ability to meet tight deadlines.
Communication : Exceptional verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.
Preferred Qualifications :
Previous experience in the commercial insurance industry.
Familiarity with digital marketing strategies and tools.
Experience in developing and executing content strategies.