Brand director Jobs in Boston ma

WHAT YOU'LL DO

We are seeking a dynamic and experienced marketer to lead the Global Brand Activation team. This team serves as the primary liaisons, collaborators, and project managers between BCG's Global Brand & Creative Strategy team and key stakeholders from across Global Marketing & Communications. They are responsible for uncovering the "why" behind requests to ensure the Brand team is solving the right problems, maximizing opportunities, and strengthening storytelling through creative strategy and deliverables, from concepts and visual identities, to assets for paid and owned activations.

• Lead the Brand Activation team, overseeing their performance, growth, and development. Define team objectives and best practices, develop and manage workflows, and ensure effective resource planning. Mentor junior team members and foster a collaborative and innovative team environment.
• Act as "account manager" and main Global Brand & Creative Strategy point of contact for key stakeholders on priority Global Marketing & Communications initiatives and campaigns. Collaborate with key stakeholders to understand and align on project / request objectives, needs, and expectations.
• Build and maintain strong, long-term relationships, ensuring stakeholder alignment and satisfaction with project outcomes. Provide strategic counsel to enhance a project's value and impact through creative strategy. Anticipate stakeholder needs, address potential issues proactively, and offer innovative solutions.
• Work with other Global Brand & Creative Strategy team leads in the development of creative strategies, guide project teams, and ensure the successful execution and delivery of all creative outputs.
• Oversee the quality and consistency of all creative deliverables. Conduct regular reviews and provide constructive feedback to ensure excellence in all outputs.
• Apply relevant marketing, communications, and creative trends to project ideation and execution. Ensure all creative outputs are on-brand, strategically aligned, and meet the highest quality standards.
• Manage external creative vendors and freelancers, ensuring the successful delivery of creative assets. Provide stakeholders with recommendations and access to external creative production resources as needed.
• Collaborate with stakeholders and team members to evaluate the performance and effectiveness of creative outputs, providing insights and recommendations for continuous improvement.
• Serve as part of Global Brand & Creative Strategy's leadership team, helping to oversee annual plans and budgets, foster a positive team culture, ensure effective cross-team collaboration, and guide the team's overall direction.

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible-and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

EQUAL OPPORTUNITY

BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

YOU'RE GOOD AT

The ideal candidate can energize and enable teams to solve complex problems, effectively balancing both strategic and execution roles. They are well-versed in integrated marketing and communications campaigns, as well as in working with designers and copywriters across the end-to-end creative concepting and production process. They encourage curiosity, empathy, and flexibility within their team when it comes to collaborating and problem-solving with stakeholders. And they are a skilled communicator, with a proven ability to form sound perspectives, advise stakeholders, and act as thought partner to senior leaders.

YOU'LL WORK WITH

You will be part of the Brand Activation function within the Global Brand & Creative Strategy team. In this role, you will work closely with the other functions across the team - including Creative Strategy & Design, Brand Strategy, and Operations. You will also work closely with other functions across the Global Marketing & Communications organization.