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Brand director Jobs in Frisco, TX

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Brand director • frisco tx

Last updated: 2 days ago
  • Promoted
Director, Brand Value

Director, Brand Value

Yum BrandsPlano, TX, US
Full-time
The Value Brand Director will lead the strategic direction, innovation, and growth of KFC's value platformdriving transaction growth, brand relevance, and consumer appeal.This role is responsible f...Show moreLast updated: 30+ days ago
Brand Ambassador

Brand Ambassador

The Marvin Companies IncFrisco, TX, United States
Part-time
Job Overview At Marvin, we're driven by a powerful purpose : to imagine and create better ways of living.For over 100 years, we've been a family-owned and -led company committed to helping people l...Show moreLast updated: 30+ days ago
Brand Ambassador

Brand Ambassador

MTM LLCLewisville, Texas, United States
Full-time
The Brand Ambassador is responsible for creating a positive customer experience to drive sales and promote the company brand in person at events, fairs, festivals, community events and stores in ou...Show moreLast updated: 30+ days ago
Director, Brand Value

Director, Brand Value

Yum! BrandsPlano, TX, United States
Full-time
The Value Brand Director will lead the strategic direction, innovation, and growth of KFC’s value platform—driving transaction growth, brand relevance, and consumer appeal.This role is responsible ...Show moreLast updated: 30+ days ago
  • Promoted
Brand Ambassador

Brand Ambassador

MarvinPlano, TX, US
Part-time
Marvin Replacement Window And Door Sales Representative.At Marvin, we're driven by a powerful purpose : to imagine and create better ways of living. For over 100 years, we've been a family-owned and ...Show moreLast updated: 30+ days ago
Director of All-Inclusive Resort Marketing & Brand Strategy

Director of All-Inclusive Resort Marketing & Brand Strategy

Aimbridge Hospitality LLCPlano, TX, United States
Full-time
A global hospitality management company is seeking a Director of Marketing to lead marketing strategy for their All-Inclusive Resort Division. The ideal candidate will have 8-10+ years of marketing ...Show moreLast updated: 17 days ago
Brand Ambassador Part Time

Brand Ambassador Part Time

CROSSMARKLewisville, TX, United States
Part-time
Job Posting Overview Weekly Pay Flexible Schedule Fun Work Environment Career Advancement Opportunities This part time associate promotes alcohol products for suppliers at multiple Target loc...Show moreLast updated: 30+ days ago
  • Promoted
Brand Rep

Brand Rep

Altar'd StateFrisco, TX, US
Full-time
Our stores feel like a sanctuary - a place of beauty from the inside out.From welcoming experiences and warm associates to thoughtfully curated products, our brands are built upon the founding prin...Show moreLast updated: 30+ days ago
Brand Advocate

Brand Advocate

CellairisPlano, Texas
Full-time
Ability to turn objections into leads.Required Attitude / Personality : .Drive and Urgency : Has tremendous energy and initiative to drive customers to the store and generate sales.Able to memorize scri...Show moreLast updated: 30+ days ago
  • Promoted
Associate Brand Manager

Associate Brand Manager

Keurig Dr PepperFrisco, TX, US
Full-time
At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume.With a portfolio of more than 125 iconic brands that consumers know and love, we are one...Show moreLast updated: 30+ days ago
Manager, Dealer Brand

Manager, Dealer Brand

Capital OnePlano, Texas, USA
Full-time +1
Capital One Auto is seeking an innovative and data-driven Brand Manager to help lead dealer brand marketing efforts for the Auto line of the business. This associate will play a critical role in our...Show moreLast updated: 21 days ago
Brand Ambassador

Brand Ambassador

Diamonds DirectFrisco, TX
Full-time
The Brand Ambassador will be the face of the brand in the community, and will leverage existing relationships to market the brand through grass roots efforts. In addition, the Brand Ambassador will ...Show moreLast updated: 30+ days ago
  • Promoted
Head of Brand Activations

Head of Brand Activations

Raising Cane'sPlano, TX, US
Full-time
At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard...Show moreLast updated: 30+ days ago
  • Promoted
Brand Ambassador

Brand Ambassador

Main Event EntertainmentFrisco, TX, US
Full-time
At Main Event, our Brand Ambassadors play an important role because they are the first and last person the Guest sees on every visit! As a Brand Ambassador, you assist in helping our Guests tailor ...Show moreLast updated: 30+ days ago
Director, Brand Value

Director, Brand Value

KFCPlano, TX, United States
Full-time
The Value Brand Director will lead the strategic direction, innovation, and growth of KFC’s value platform—driving transaction growth, brand relevance, and consumer appeal.This role is responsible ...Show moreLast updated: 30+ days ago
Director of Marketing — AI-Driven Healthcare Brand

Director of Marketing — AI-Driven Healthcare Brand

Texas Star PharmacyPlano, TX, United States
Full-time
A leading pharmaceutical innovator in Texas is seeking a Director of Marketing to spearhead brand evolution and create impactful marketing strategies. The ideal candidate will possess significant le...Show moreLast updated: 3 days ago
Director, Value Marketing (Iconic QSR Brand)

Director, Value Marketing (Iconic QSR Brand)

The Talent MagnetPlano, TX, United States
Full-time
Director, Value Marketing (Iconic QSR Brand) The Director, Value Marketing will lead the strategic direction, innovation, and growth of the brand’s value platform—driving transaction growth, brand ...Show moreLast updated: 23 days ago
  • Promoted
Brand Ambassador

Brand Ambassador

MDX GlobalLewisville, TX, US
Full-time +1
Part-time Brand Ambassador / Sales Representative.This position is a fast track to market manager.Competitive pay structure plus commission. Benefits for full time employees.A skilled salesperson wh...Show moreLast updated: 2 days ago
Brand Design Manager

Brand Design Manager

PepsiCoPlano, Texas, USA
Full-time
At PepsiCo design, we have a saying : "We're crazy enough to think we can inspire the future.This is what drives us, in everything we imagine, develop and execute. Design is a strategic global functi...Show moreLast updated: 30+ days ago
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Director, Brand Value

Director, Brand Value

Yum BrandsPlano, TX, US
30+ days ago
Job type
  • Full-time
Job description

Value Brand Director

The Value Brand Director will lead the strategic direction, innovation, and growth of KFC's value platformdriving transaction growth, brand relevance, and consumer appeal. This role is responsible for developing and executing long-term value strategies that attract new guests, strengthen brand loyalty, and sustain profitable system growth.

A commercially minded and analytically strong leader, the Value Brand Director will balance brand strategy with financial discipline, leading a cross-functional team to deliver compelling, insight-driven value initiatives that perform for both consumers and franchisees. The ideal candidate will bring deep expertise in brand management, innovation, and franchised business models, demonstrating the ability to create breakthrough strategies and drive sustainable results across the KFC US system.

Responsibilities

Strategic Leadership & Brand Positioning

  • Develop and execute long-term value strategies that strengthen KFC's competitive position within the QSR category.
  • Define and evolve the Disruptive Value and Everyday Value platforms, ensuring alignment with brand priorities and consumer demand.
  • Partner with Consumer Insights, Finance, and Operations to validate strategies through robust analytics and ensure alignment with profitability and equity goals.
  • Build an 18-month value innovation pipeline, ensuring a consistent runway of initiatives that drive growth and brand differentiation.
  • Champion data-driven decision-making to balance short-term results with long-term brand health and system success.

Value Innovation & Pipeline Management

  • Oversee the end-to-end value innovation process, managing the cross-functional team responsible for concept development, testing, validation, and national launch.
  • Lead ideation sessions, evaluate consumer insights, and translate findings into actionable innovation plans that fill the national calendar.
  • Ensure projects move efficiently through Yum!'s stage-gate process, from concept to execution, maintaining high standards for speed, quality, and impact.
  • Partner with cross-functional stakeholders to integrate innovation seamlessly into marketing campaigns and promotional strategies.
  • Financial & Analytical Ownership

  • Own the value platform's financial performance, including P&L accountability for traffic, margin, and sales growth.
  • Build and manage financial models to forecast performance, evaluate business initiatives, and optimize investments across value and innovation portfolios.
  • Partner with FP&A and franchise leadership to identify key business levers, ensuring disciplined resource allocation and ROI.
  • Franchise & Cross-Functional Collaboration

  • Serve as the primary liaison between corporate and franchise partners on all value-related initiatives, pricing strategies, and marketing execution.
  • Engage with the New Product Council, Marketing Subcommittee, and Test Market Task Force to align on test learnings and value launch decisions.
  • Build trust-based relationships with franchisees, ensuring transparency and shared accountability for performance.
  • Translate complex data into simple, actionable insights that enhance franchise profitability and consumer value perception.
  • Marketing Integration & Creative Development

  • Oversee the development of marketing materials and campaign briefs related to Value News on both test and national calendars.
  • Partner with creative agencies to deliver breakthrough communication that clearly articulates KFC's value promise to consumers.
  • Direct the creation of value tactics and promotional messaging that drive incremental transactions and strengthen brand affinity.
  • Leadership & Team Development

  • Lead, coach, and develop a high-performing team of Brand Managers and Associate Brand Managers.
  • Foster a culture of collaboration, accountability, and innovation across internal teams and external partners.
  • Influence senior leadership by clearly communicating strategic trade-offs, consumer insights, and business opportunities.
  • Qualifications

    Education :

  • Bachelor's degree in Business, Marketing, Finance, or related field required; MBA preferred.
  • Experience :

  • 12+ years of progressive brand management, marketing strategy, or commercial leadership experience within the food service, restaurant, or CPG industries.
  • Proven ability to manage a brand or platform P&L and translate analytics into clear, strategic actions.
  • Demonstrated success developing and launching innovation pipelines in a fast-paced, franchised environment.
  • Strong collaborator with the ability to influence across a matrixed organization and franchise system.
  • Exceptional communication, leadership, and relationship-building skills.
  • Startup mentality with a track record of driving growth through creativity, agility, and disciplined execution.
  • Salary Range : $165,000 to $185,000 annually + bonus eligibility + stock-based compensation.