Brand manager Jobs in Philadelphia, PA

At DICK'S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world's greatest sports team, apply to join our team today!

OVERVIEW :

At DICK'S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK'S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands : DICK'S, House of Sport, Golf Galaxy, Public Lands, Going, Going Gone, and more. Over the years, it's been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today.

Our company is now looking to invest in our future and realize our ambitions of becoming the best sports company in the world.

We aim to build the ultimate athlete data set that will power our tools and platforms for the most personalized athlete experiences. Join us as we transform our technology, data and analytics to build next-gen tools and platforms for our athletes and teammates. If you are ready to make a difference as part of the world's greatest sports team, apply today!

Athlete Experience (AX) is a cross functional, OMNI initiative that is at the heart of DICK's transformation to become the best Sports Company in the World. We endeavor to evolve how we serve the Athlete to be more holistic and provide a relationship-based offering that begins with motivating our athlete in sport through to helping them improve their game. Under the AX portfolio, we connect across our initiatives of Loyalty, Personalization, Retail, Services and Performance. To be part of the team is to be passionate about serving the Athlete and innovating across our ecosystem, helping shape the future of the company.

The Credit Experience and Brand Marketing Manager will play a pivotal role in shaping strategies to elevate the Dicks Sporting Goods credit card portfolio. This position requires thought leadership to drive growth and innovation, effective project management, and the successful execution of credit card initiatives. This position is responsible for leading credit card communications and marketing across all internal channels at DICK's Sporting Goods. The Credit Marketing Manager will manage the integration of Credit into the broader Loyalty program, as well as collaborative efforts across Stores, Brand, Tech, and other stakeholders.

Job Duties & Responsibilities :

Develop an Integrated Marketing Strategy - Design and implement an annual integrated marketing strategy to promote our co-branded credit card, ensuring alignment with loyalty messaging and key brand moments.

• Develop strategy for credit cardholder engagement opportunities in stores
• Develop instructions and collateral for ongoing store credit events, including Grand Openings
• Collaborate with marketing planners to seamlessly integrate credit into BAU campaigns
• Develop seasonal credit-specific offers, ensuring cohesive messaging with broader Loyalty / Brand
• Manage the creation of credit-specific video creative, as needed.

Foster Effective Collaboration and Build Engagement - Facilitate strong collaboration between internal teams and external partners to ensure inspiring and consistent messaging across owned assets.

Influence Credit Tech Roadmap - Serve as primary point of contact with tech teams supporting credit, sharing business requirements, influencing tech roadmaps for the business, and ensuring effective project prioritization

Drive consistency of brand voice

Manage Credit and Payments Operations

QUALIFICATIONS :

LI-LA1