Brand marketing Jobs in Lakewood, CO

POSITION : Associate Director Brand Marketing

COMPENSATION : Pursuant to state regulationsthe salary range is $124000-$145000 plus bonus potential. âEligible to participate in the company benefits plan. We offer health vision dental and pet insurance. We offer a 401(k) retirement plan student loan assistance licensing and continuing education reimbursement parental leave and housing allowances or gifts.

REPORTS TO : Director of Operations

Company Overview

Subtext is a leading real estate development company specializing in multifamily and student housing properties across the country. We are dedicated to creating value through innovative and sustainable developments that cater to the evolving needs of todays renters. Our team is passionate about enhancing communities and providing exceptional living experiences for our residents. We are seeking a passionate and hardworking individual to help execute our mission of delivering a best-in-class resident experience. This is a unique opportunity for a self-motivated and driven individual to join a dynamic development company and make significant contributions to our ambitious growth plan.

Job Summary

The Associate Director of Brand Marketing will hold a pivotal role in defining Subtexts brand marketing strategy and ensuring execution of standards across all LOCAL VERVE and EVER developments with a focus on an unparalleled resident experience. We are seeking an individual who possesses an impeccable eye for detail dynamic proficiency in verbal and written communication and exceptional interpersonal skills.

Job Duties and Responsibilities include but are not limited to :

• Uphold Subtexts marketing standards across all marketing initiatives ensuring consistency and excellence.
• Effectively communicate and provide trainings on Subtexts established standards to internal stakeholders.
• Offer input on the core brand refreshes of LOCAL EVER and VERVE contributing to their continued success as well as consulting on acquisition branding decisions.
• Assist in implementation and enforcement of hospitality and resident experience touchpoints at each community ensuring consistency and brand integrity
• Assist in developing marketing benchmarks and expectations for both new development and operational communities
• Participate in vetting new marketing technologies vendors and processes
• Assist in developing property level marketing templates which may include Annual Marketing Plans Monthly Marketing Plans Flyers Eblasts Social Media Content and Training Plans.
• Conduct thorough reviews and provide expert guidance on property-specific marketing plans.
• Maintain oversight of Subtexts digital presence including the website social media platforms and Internet Listing Services ensuring a strong and cohesive online presence.
• Monitor and implement industry trends to ensure top performance of websites SEO / SEM and social media
• Monitor manage and enhance brand reputation of each community (online reviews community engagement PR opportunities)
• Serve as the primary relationship manager for all third-party marketing vendors including digital agencies creative and content agencies ILS vendors and marketing technology vendors.
• Review and provide feedback on creative marketing assets or copy in Canva or Adobe as needed
• Review all promotional and signage orders for brand alignment and market trends
• Ensure fair housing and diversity compliance of all marketing avenues
• Oversee creation of Brand Ambassador programming
• Recruit manage and mentor a team of Portfolio Marketing Managers and New Development Portfolio Managers providing coaching strategic direction and performance feedback.
• Train new hires on all Subtext brands marketing standards and processes.
• Hold team accountable for all marketing KPIs and execution of brand strategies
• Collaborate with Director of Operations and Director of Marketing as needed

Requirements

Required Experience :

Director

Key Skills

Business Development,Graphic Design,Communication Strategies,CRM,Online,Market Research,Project Management,SEO,Content Marketing,Facebook,ROI,Creative concepts,Actionable Insights,KPI,Analytics

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Monthly Salary Salary : 124000 - 145000