Brand marketing Jobs in Lansing, MI

About the Position

Reporting directly to the EVP of Marketing, the Senior Brand Marketing Director is responsible for owning and developing Dynata’s brand.

We are looking for an experienced and strategic brand marketer to drive our brand vision and oversee the development and execution of our comprehensive brand strategy.

In this role, you will be responsible for shaping our brand identity, ensuring consistency across all channels, and leading the creation and management of our content calendar. The ideal candidate will have a strong background in brand management, exceptional leadership skills, and a passion for developing compelling content that resonates with our audience. You’ll manage company’s corporate website, organic social media, blog and content creation.

We seek a highly motivated and proactive individual with experience in developing growth strategies and campaigns designed to fuel revenue growth.

Responsibilities :

Key responsibilities of this role involve developing and implementing global brand marketing strategies to enhance reputation and visibility. You will ensure uniform brand messaging across all platforms by working closely with cross-functional teams. This role also includes managing the creation of various marketing materials and overseeing the company’s social media presence. This role will;

• Work to define and articulate the company’s brand vision and strategies to enhance brand equity and market position.
• Develop and implement brand positioning, messaging, and value propositions that align with company objectives.
• Develop and manage a comprehensive content calendar that supports brand objectives and drives engagement across multiple channels.
• Collaborate with internal teams and external partners to create a diverse range of content from TOF campaigns to eBooks and webinars.
• Ensure content aligns with brand voice, messaging, and strategic goals.
• Lead the planning, execution, and optimization of integrated marketing campaigns to drive brand awareness.
• Build, mentor, and lead a high-performing brand marketing team.
• Foster a collaborative and creative environment that encourages innovative thinking and professional growth.
• Work closely with cross-functional teams, including product, sales, and customer support, to ensure brand alignment and consistency across all touchpoints.
• Act as a brand ambassador and advocate, representing the company at industry events and conferences.
• KPI : Market awareness. Brand excellence, awareness, and consideration. Top of funnel / website impressions.

Who you'll work with :

Requirements and skills :

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE / Minority / Female / Veteran / Disabled / Sexual Orientation / Gender Identity

The salary range for this position in is $110K-$160K / yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.