Brand marketing Jobs in Lansing, MI

Senior Marketing Specialist

At RPS, we don't just embrace bold ideas, we make them happen. We're a team of entrepreneurs, big-picture thinkers, and passionate experts who thrive on possibility. Every day, we collaborate across teams, challenge convention, and push boundaries to design innovative solutions for our clients. With access to top-rated carriers and a dynamic marketplace, we bring strategy and creativity together to deliver what others might call impossible. Here, every voice counts, every perspective matters, and every challenge is an opportunity to grow. You'll be supported by a culture that celebrates ownership, curiosity, and high performance, where you're trusted to do your best work and encouraged to keep learning along the way.

As a Senior Marketing Specialist, you play a critical role in supporting the growth, visibility, and long-term success of RPS Regency's self-insured group programs. This is a client-facing sales-oriented position with key agent partner goals; including premium growth, premium retention and production based contingency plans. You will work closely with trade associations, vendor partners and internal teams to plan and execute marketing initiatives that build awareness and drive participation. Reporting to the Area Vice President of Marketing, this role leads marketing projects and production campaigns from concept through execution, balances multiple priorities, and ensures consistent, high-quality communication across digital, print, and in-person channels.

How you'll make an impact:

• Oversee and accountable for production and sales goals tied to key partner agencies and their producers.
• Monitor and manage agency production goals, including contingency and allocations.
• Measure, analyze, and report to program Boards on marketing campaign performance.
• Lead, create and manage marketing projects that promote and grow the programs.
• Plan, organize, and attend company meetings, trade shows, and association events.
• Build and maintain strong relationships with insurance agencies and trade associations.
• Monitoring timelines, budgets, and deliverables.
• Manage marketing budgets and association sponsorships to ensure aligned with goals.
• Collaborate with internal teams and vendors to create effective, on-brand marketing.
• Research and develop new marketing opportunities to support business development.
• Develop and execute integrated marketing across digital, email, social media, web, and print channels.

About You:

Required: Bachelor's degree and 5 years related experience required. Highly Preferred: Bachelor's degree in Marketing or a related field. Five or more years of experience in marketing, advertising, management, or corporate communications. Insurance or insurance-related marketing experience a plus.

Skills & Strengths:

• Strong organizational and project management skills with the ability to manage competing priorities.
• Clear, professional written and verbal communication skills with a customer-focused mindset.
• High attention to detail and comfort working with databases and marketing systems.
• Analytical approach to evaluating campaign performance and researching growth opportunities.
• Confidence presenting and explaining program concepts, procedures, and value propositions.
• Collaborative, team-oriented style with the ability to thrive in a fast-paced environment.

Compensation and benefits:

We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to previous experience, education, pay market/geography, complexity or scope, specialized skill set, lines of business/practice area, supply/demand, and scheduled hours. On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you'll get, depending on your job level these benefits may improve: Medical/dental/vision plans, which start from day one! Life and accident insurance 401(K) and Roth options Tax-advantaged accounts (HSA, FSA) Educational expense reimbursement Paid parental leave Other benefits include: Digital mental health services (Talkspace) Flexible work hours (availability varies by office and job function) Training programs Gallagher Thrive program elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing Charitable matching gift program And more...

The benefits summary above applies to fulltime positions. If you are not applying for a fulltime position, details about benefits will be provided during the selection process.

We value inclusion and diversity:

Inclusion and diversity (I&D) is a core part of our business, and it's embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees' diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as "protected characteristics") by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.