Brand marketing Jobs in New York, NY

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Job Overview :

We are seeking a talented Director of Brand Marketing to develop and execute the Eva NYC global brand strategy, creating a roadmap for profitable growth; managing and mentoring a team of 5. You will be responsible for driving our product innovation pipeline and developing the annual brand marketing calendar from concept to implementation. You possess a creative yet commercially focused mindset to advance the brand positioning, build equity and increase market share in the mass channel. This person will work hand in hand with all cross functional teams (Product Development, Planning, Purchasing, Finance, Sales, Consumer Engagement, E-Commerce) to deliver new product launches, increase productivity of base business and drive overall brand growth and profitability. The candidate will be able to ideate & execute go-to-market plans flawlessly, track results, and optimize the Eva NYC portfolio based on prior learnings. The successful candidate must possess excellent leadership and presentation qualities, with the ability to maximize the talents of their team.

Location : Brooklyn, NY (hybrid)

Salary : $110,000 - $130,000 + bonus

Responsibilities :

• Develop a portfolio strategy that leverages current and future innovations to achieve financial goals and outcomes.
• Lead the brand and trade marketing team to flawlessly execute all commercialization projects and brand building activities.
• Establish priorities and direction for product collections including packaging, pricing, promotion, quality standards, innovation / new product development, line extensions and other in-market execution.
• Advance the brand vision through the creation of engaging brand campaigns, award winning sustainability initiatives, and best-in-class merchandising techniques.
• Oversee the development of annual marketing calendar, commercial timeline, effective omni channel 4P go-to-market strategies and launch toolkits.
• Partner with Sales to convert marketing plans into compelling customer programs and presentations to deliver results, grow the category, and enhance our relationships.
• Perform ongoing analysis of business data, competitive insights and consumer research to make business recommendations.
• Identify and size-up new markets, concepts, categories and franchising opportunities for global expansion.
• Lead all consumer research efforts, manage data and analytics subscriptions.
• Accountability for brand P&L inputs and budget management with the expectation of continuously driving product gross margin improvement.

Requirements :

Ready to apply?

Please click the link that will bring you to our careers page. Submit your resume and a member of our team will be in touch as soon as they have had a chance to review.

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