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Brand marketing manager • usa
- Promoted
Brand Marketing Manager
El Pollo LocoCosta Mesa, CA, US- Promoted
Brand Marketing Manager
DoximityTulsa, OK, US- Promoted
Manager, Brand Marketing
Warner BrosBurbank, CA, US- Promoted
Brand Marketing Manager
Primary ArmsPearland, TX, US- Promoted
Brand Marketing Manager
RG Barry BrandsNew York, NY, US- Promoted
Brand Marketing Manager
Velocity RestorationsFarm Hill, FL, USBrand Marketing Manager
VisionalpopLos Angeles, California, United StatesBrand Marketing Manager
Google Inc.San Francisco, CA, United States- Promoted
Brand Marketing Manager
Avis Budget GroupParsippany, NJ, US- Promoted
Marketing Brand Manager
Imperative CareCampbell, CA, US- Promoted
Brand Marketing Manager
prAnaCarlsbad, CA, US- Promoted
Brand Marketing Manager
Cooper Cos.Victor, NY, US- Promoted
Brand Marketing Manager
Fetch RewardsOklahoma City, OK, US- Promoted
Brand Marketing Manager
North Carolina StaffingCharlotte, NC, US- Promoted
Brand Marketing Manager
Noctrix HealthPleasanton, CA, US- Promoted
Brand Marketing Manager
KiddomSan Francisco, CA, USBrand Marketing Manager
Kiddom IncSan Francisco, CA, United States- Promoted
Brand Marketing Manager
AmcorDevens, MA, USThe average salary range is between $ 80,220 and $ 150,000 year , with the average salary hovering around $ 103,569 year .
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Brand Marketing Manager
El Pollo LocoCosta Mesa, CA, US- Full-time
Brand Product Marketing Manager
Our restaurants are only the tip of the flame! If you're looking for a fast-paced, innovative and welcoming workplace then a career with our Familia is right for you.
What's in it for you!
Hybrid work schedule
Competitive pay and bonus
Medical + Dental + Vision Insurance
401(K) Plan with match and immediate vesting
Flexible Spending Accounts
Vacation + Sick Pay + 12 Paid Holidays
Amazing office culture
Free El Pollo Loco food (Dine Out Card) + Restaurant Discount
Discounts on theme parks, movie tickets, sports events, hotels and more
POSITION PURPOSE :
The Brand Product Marketing Manager is a strategic leader responsible for marketing innovation and activation strategy, by working cross-functionally to drive, influence, lead and consult through marketing initiatives and the 4D Process (Discover, Dream, Design, Deliver).
ESSENTIAL DUTIES AND RESPONSIBILITIES :
- Develop and execute marketing calendar to achieve sales and transaction goals around new product innovation
- Implement brand strategy, build distinctive creative briefs, and new product innovation to establish a 12-year pipeline of consumer-driven ideas.
- Responsible for delivering new brand insights and innovations for products / offers using the 4D process, from concept to launch.
- Unlock growth opportunities into new category entry points resulting in increased sales, positive brand awareness, and consumer sentiment.
- Develop go-to-market plans for new products, promotions, and other calendar initiatives including strategy and naming.
- Lead communication strategy for new products in assigned area, including with operations and franchise partners, as well as in the media.
- Promote new products / offers to key stakeholder groups, including franchisees, department leaders and franchise business directors.
- Partner with internal creative team to execute merchandising initiatives and other brand activation initiatives.
- Partner with the Sr. Director, Marketing and Director, Business Insights & Customer Service to project program results, determine coupon discounts, identify success criteria / opportunities, and conceive new program concepts, providing data-based analysis and strategic recommendations.
- Develop and implement marketing strategies for new projects, menu changes, special menus, remodels, and rebranding campaigns.
- Other activities, duties or responsibilities that are assigned by your supervisor.
QUALIFICATIONS EDUCATION, EXPERIENCE, LICENSE / CERTIFICATIONS :
To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job with or without reasonable accommodations. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and / or experience required.
Education / Work Experience : Bachelor's degree required; business degree preferred. Master's degree in business preferred. A minimum of five or more years of marketing, traditional and non-traditional brand management, or strategy planning experience. QSR or related industry experience is a plus. Demonstrated record of driving successful, high-impact brand strategies, understanding consumer behavior and market trends leading to impactful marketing initiatives.
License / Certifications : Possess and maintain a valid driver's license.
Knowledge, Skills, and Abilities :