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DEMAND GENERATION CAMPAIGN SPECIALIST
FocusKPI Inc.CA, United States- Promoted
- Promoted
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EVENT COORDINATOR
Dave & Buster's RestaurantCA, United StatesDEMAND GENERATION CAMPAIGN SPECIALIST
FocusKPI Inc.CA, United States- Temporary
FocusKPI is looking for a Demand Generation Campaign Specialist to join the Cloud marketing Team within our client.
As the campaign manager to help drive end-to-end campaigns and increase demand for their Enterprise and Cross-sell motions. Your role will be to build and execute the B2B demand generation strategy working alongside sales and product marketing and other internal teams. If you get excited about building and launching new businesses by partnering with teams, you'll love it here!
Team is looking for a lead generation machine. You thrive in funnel analytics and speak in acronyms like MQL, SQL, ROI, and conversion rates. You love the science of marketing as much as the art and enjoy building, implementing and measuring new systems, processes and campaigns. You will work with world-class product teams and new emerging businesses.
Work Location : Remote : anywhere in the USA
Duration : 6-7 months contract with potential for extension or conversion depending on candidate's performance
Pay Range : $65 / hr to $73 / hr
Responsibilities :
- Manage macro and micro segmentation to deliver more targeted and relevant messaging to improve engagement and conversion
- Partner closely with fellow demand generation experts, product marketing to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across email, web personalization, advertising, content syndication
- Understand client's products and customer journeys and how to successfully market and engage their key targets and personas
- Expand their distribution footprint beyond owned channels like blog, email, and social through testing and experimentation
- Account based marketing : Use the latest in account based marketing technology to run multi-channel campaigns targeting the clients largest customers
- Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high visibility role
- Leverage marketing automation tools and related technology integrations to increase demand
- 50% of this role will have operational project management tasks (setting up SLAs, ticketing processes etc.) and the other 50% will be strategic work
Qualifications :
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
NOTICE : Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to .
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
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