Channel marketing Jobs in Cary, NC

Director, Global Technology, Channel & Content

Eaton's Corporate Communications team operates across a diverse and expanding set of channels, platforms, and audiences. The Director of Communications Technology, Global Channel and Content will serve as the enterprise leader responsible for shaping how Eaton's culture is promoted through effective and impactful storytelling how they are created, optimized, targeted and delivered across channels all underpinned by a modern, integrated communications technology ecosystem. Reporting to the Vice President, Global Communications, this role will act as a strategic advisor and enabler to communicators across corporate, sector and business unit teams, providing guidance and execution support on content strategy, channel selection, and platform optimization. In addition, the role will provide enterprise strategic leadership over the communications technology landscape, ensuring tools, systems, and processes support effective storytelling at scale, with a deep understanding of using data and insights to improve investment decision making and the overall impact of communications across Eaton. Working with the Communications Operations leader, this combined team will be responsible for embedding AI into workflows and channels to drive a metrics driven culture. This role will also be responsible for ensuring a cohesive, enterprise-wide approach to content standards, content development and delivery, including oversight of a small content services team, managing the delivery of communication assets supporting strategic and programmatic content development for our global and regional communicators. In addition, the role will build a multi-year technology roadmap in close partnership with our IT business partners that enables and supports communicators around the globe focus on high-value outcomes, while strengthening Eaton's overall corporate voice, culture, story and impact.

Responsibilities:

• Channel & Content Strategy: Define Eaton's enterprise channel and content strategy, advising corporate, segment, and business unit communicators on how to create, adapt, and distribute content effectively across platforms.
• Serve as a center of excellence and build a high-performing team: For content strategy and content delivery providing guidance and execution on audience targeting, cadence, storytelling best practices, etc.
• Lead demand and capacity planning and resource allocation: ensuring time is spent on the most value-add activities, ensuring optimal support and execution ability.
• Build scalable process: for intake, prioritization and delivery of communication requests to ensure timely delivery of high-quality communication outputs.
• Communications Technology Leadership: Provide enterprise oversight of Eaton's communications technology ecosystem, including analytics, content management, collaboration, and project management tools, amongst other things.
• Advise on tool selection, implementation, integration, and deprecation, ensuring the technology stack aligns with communications strategy and corporate IT standards.
• Governance, Enablement & Adoption: Establish governance models that clarify ownership, roles, and best practices for channels, content, and technology across global communications teams.
• Working with Comms Operations Leader, lead enablement efforts, including training and onboarding, to ensure communicators are confident and effective in using tools and channels.
• Measurement & Insights: Provide enterprise-level visibility into content performance and engagement. Use data and insights to inform recommendations on content mix, channel strategy, and continuous improvement.
• Consistency of message: Working closely with the marketing and brand teams, ensure consistent application of brand, messaging and strategic priorities across all deliverables.

Qualifications:

• Role ideal for a seasoned communications leader who thrives in high growth, fast growth environments, understands the intricacies of digital ecosystems and has a deep respect and understanding for cross cultural nuances for both channel, content and behavior.
• Minimum of 10 years of progressive experience in content strategy, digital channels, or communications technology within a large, global organization or agency. Strongly prefer that candidates have experience in broader global communications strategy as well.
• Proven experience advising senior communicators and business leaders on content and channel strategy.
• Deep understanding of enterprise communications tools and platforms and a good handle on external benchmarking and industry roadmaps (e.g., Cision / PR Newswire, Workfront, Agility, Viva Engage, content management systems, analytics tools).
• Strong vendor management, negotiation skills and budget oversight experience.
• Demonstrated ability to translate strategic communications objectives into scalable systems, standards, and practices.
• Understanding of IT and Communication interdependence.
• Excellent project management, facilitation, and communication skills.
• Experience working in a global, matrixed organization is essential.