Channel marketing Jobs in Charlotte nc

Company Description

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too.

When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

Explore life at Fortune Brands .

Job Description

As the Retail Channel Marketing Manager , you will be working on cross-functional teams including Category Management, Digital / eBusiness, Sales, Marketing Services and Brand Management to achieve business goals with our retail partner, Lowe’s.

The ideal candidate will have a strong understanding of retail marketing in both retail stores and the digital space. You will have previous omnichannel and business-to-consumer experience, including a strong background in building relationships.

The  ideal candidate  will be a people leader and have a strong understanding of retail marketing in retail stores. You will have previous omnichannel and business-to-consumer experience, including a strong background in building relationships. You will also be able to travel approximately  2 times per quarter to customer locations.

Position location –  This position is eligible for a  hybrid  schedule based out of Charlotte , NC. Onsite days will be Tuesday, Wednesday, Thursday.

RESPONSIBILITIES

• Collaborate with category management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
• Partner with sales, category management, digital / eBusiness, marketing services and brand management in the areas of : Growth initiativesProgram development and implementation.Research including competitive insights and recommendations.Presentations and training delivery on new and existing products
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and business unit partners.
• Develop retail channel plans directly tied to joint business planning shared objectives.
• Engage with the digital / eBusiness team to execute cohesive online and in-aisle shopping experiences.
• Lead channel marketing Product Line Review (PLR) strategy and presentation to merchants with retail specific reset execution and management.
• Strive to become a subject matter expert in your area of focus to better meet the needs of our target audiences and business partners.
• Establish and manage program and project metrics and budgets.
• Provide input to brand, merchandising and commercialization teams to ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
• Measure and analyze channel data relating to program / promotional effectiveness and make improvements based on insights.
• Partner with marketing services to ensure development of materials to drive product launches, promotions, key marketing campaigns, programs within channel and customer-specific marketing.

Qualifications

BASIC QUALIFICATIONS :

PREFERRED QUALIFICATIONS :

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments : Plumbing, Doors and Security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability / handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information.