Channel marketing manager Jobs in Omaha, NE

About Thrasher Foundation Repair

For nearly 50 years, Thrasher Foundation Repair has been a pioneer in the residential contracting industry. Our Marketing Team plays a critical role in our success, generating high-quality leads that empower our sales team to provide expert solutions in foundation repair, water damage prevention, concrete, gutter, and garage renovations.

Who We Are

Family-Owned : With nearly 50 years of leadership in the Midwest, Thrasher Foundation Repair remains privately owned, employing almost 600 individuals. We embrace a people-first mentality as we plan for the next 100 years.

Purpose-Driven : We are motivated by a clear purpose to redefine our industry, guided by our mission and values.

Culture-Oriented : Recognized as one of Omaha's Best Places to Work for five consecutive years, and similarly in Wichita, Kansas City, and Des Moines. We were honored with the 2021 Baird Holm Sustained Excellence Award for consistently ranking in the top three in Omaha's Best Places to Work. Nearly 25% of our employees are promoted annually!

Integrity : We are proud to be Omaha's only five-time winner of the BBB Integrity Award, along with being a consistent winner of Best of Omaha from 2014 to 2022.

Comprehensive Benefits : We offer Medical, Dental, and Vision insurance, a Retirement Plan with a 5% profitability match after 15 years, 3 weeks of paid time off, 7 holidays, company-paid life insurance, and paid parental leave.

Key Responsibilities

Lead Generation : Collaborate with media vendors and agencies to place advertisements across all channels, ensuring lead targets are met by market and service type. Analyze and optimize channels and tactics using a data-driven approach. Stay informed of digital marketing trends and new channels. Provide insights and reporting to the VP and other marketing teams to guide upcoming campaigns and priorities.

Budget Management : Develop, monitor, and optimize the advertising budget for maximum effectiveness. Partner with the operations and finance teams in the annual budget planning process. Ensure timely and accurate invoice processing for paid media and related tools.

Event & Brand Ambassador Program Management : Oversee the Events Manager and Brand Ambassador program to ensure strategic attendance at key trade shows and events. Collaborate with the creative team to elevate the brand's presence at these events through booth design, promotional materials, and lead generation via Salesforce CRM.

Lifecycle Campaigns : Develop and manage lifecycle campaigns that move prospects through the sales funnel, converting them into customers and turning them into advocates through email, text, and social media. Utilize marketing automation software to create segmented audiences and personalized customer journeys.

Qualifications

Experience : A minimum of 5 years of experience in developing lead generation campaigns across digital, print, broadcast, and events, with a proven track record of managing multi-million-dollar advertising budgets. At least 2 years of experience leading a marketing team focused on lead generation, with the ability to inspire and hold a team accountable for achieving goals. Prior experience as a Paid Media Manager, Acquisition Marketing Manager, Demand Generation Manager, or Digital Marketing Manager is highly preferred.

Skills & Abilities : Strong analytical capabilities, with the ability to leverage data to assess program performance and present executive-level reports. Excellent organizational and prioritization skills, with the ability to manage multiple priorities effectively. Superior communication and presentation skills, with a focus on meeting lead generation goals on time and within budget. Collaborative and team-oriented, with the ability to work cross-functionally and foster team success.

Why Thrasher?

At Thrasher Foundation Repair, we are redefining our industry, not only for our customers but also for our employees. We pride ourselves on offering a family-oriented, supportive work environment where employees are valued. With the tools and training you need to succeed, along with a competitive salary and benefits package, Thrasher is a place where you can thrive.

If you're passionate about marketing and believe you'd be a great fit for our team, we encourage you to apply.

Thrasher Foundation Repair is an Equal Opportunity Employer.