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Communications director Jobs in Lowell, MA
Director of Marketing Operations and Communications
UniFirst CorporationWilmington, Massachusetts- Promoted
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DIRECTOR
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DIRECTOR, ENABLEMENT
CatalantMA, United StatesDirector of Marketing Operations and Communications
UniFirst CorporationWilmington, MassachusettsUniFirst, a leader in B2B industrial rental services, is seeking a strategic and innovative Director of Marketing Operations and Communications. This role will oversee the marketing operations infrastructure and corporate communications to drive brand visibility, sales and marketing campaigns, and revenue growth. This role will lead a team of marketing professionals across omnichannel marketing, communications, events, PR & media, solution marketing and other creative assets as well as campaigns, brand management, and social media.
The ideal candidate combines operational excellence with a strong understanding of brand-building in a customer-focused, service culture environment.
- Ensure productive and routine engagement with sales leadership regarding their goals, insights, and campaigns needed for business development, sales & proposals, and thought leadership.
- Develop, manage, and execute comprehensive and scalable marketing campaigns, systems, processes, and technologies aligned with the company's strategic goals, objectives, value proposition, thought leadership, and brand positioning that support lead generation, sales enablement, and customer retention.
- Engage deeply with the CIO team, external partners, and internal users to ensure the effective integration, utilization, and sustained maintenance of best practices across our digital marketing technology stack (CRM, automation tools, analytics platforms).
- Create and implement a comprehensive corporate communications strategy, including public relations, customer communications, and thought leadership through a range of content and collateral.
- Drive brand awareness, lead generation, and customer engagement through digital marketing strategies, including SEO, SEM, email marketing, social media, and compelling multi-format content (blogs / videos / articles / others) to support sales and marketing campaigns.
Drive campaign performance analysis, establish KPIs, and provide actionable insights for optimization including overall performance for SERP, campaign ROI, brand perception, etc.
Qualifications
Skills :
Education :
Additional Requirements :
Benefits & Perks :
401K with Company Match, Profit Sharing, Health Insurance, Employee Assistance Program, Life Insurance, Paid Time Off, Tuition Reimbursement, 30% Employee Discount, Employee Referral Bonuses.
UniFirst is an international leader in garment & Uniform services industry. We currently employ over 14,000 team partners who serve 300,000 business customer locations throughout the U.S., Canada, and Europe.
We were included in the top 10 of Selling Power magazine’s “Best Companies to Sell For” list and recognized on Forbes magazine’s “Platinum 400 – Best Big Companies” list. As an 80-year old company focused on annual growth, there’s never been a better time to join our team.