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Communications specialist Jobs in Oakland, CA
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Marketing Communications Specialist
Alameda AllianceAlameda, CA, United StatesCOMMUNICATIONS SPECIALIST
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Communications & Content Specialist
San Francisco University High SchoolSan Francisco, CA, United StatesCOMMUNICATIONS SPECIALIST
SEIUOakland, CA, United States- Promoted
Senior Communications Specialist
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Waverley Street FoundationSan Francisco Bay Area, United States- Promoted
Senior Communications Specialist
University of California - San FranciscoSan Francisco, CA, United StatesMobile Communications Specialist
Merit ServicesCA- New!
Senior Communications Specialist
University of CaliforniaSan Francisco, CA, United StatesCorporate Communications Specialist | San Francisco
Capstone Hill SearchSan Francisco- Promoted
Communications Specialist
VirtualVocationsOakland, California, United States- New!
Internal Communications Specialist
LambdaSan Francisco, CA, United StatesMarketing Communications Specialist
Alameda AllianceAlameda, CA, United States- Full-time
PRINCIPLE RESPONSIBILITIES :
Under the general direction of the Manager, Medicare Marketing, Communications and Branding, the Marketing Communications Specialist is responsible for creating content to support the marketing and communications strategy for the Alliance's Medicare Advantage Dual Eligible Special Needs Plan (D-SNP) product. The incumbent will collaborate with the Medicare Operations leadership to assist in identifying and developing opportunities to increase brand awareness, lead generation and retention, and improve member experience from a Medicare Advantage perspective. The specialist will also be responsible for the D-SNP marketing, communications, and branding materials to meet CMS Marketing and Communication Guidelines (MCMGs), CMS federal regulations (CFRs), 508 compliance, and the State Medicaid Agency Contract (SMAC).
The Marketing Communications Specialist will have experience in developing marketing, communications, and branding campaigns and understand how to optimize and evaluate different content strategies relevant to the D-SNP market for salability. The incumbent will be expected to remain current with market / industry trends and the competitive product landscape to ensure the execution of quality marketing campaigns and projects in a budget conscience and timely manner.
Principle responsibilities include :
- Manages compliant and timely development and filing of CMS and State required communications and marketing materials for the Medicare Advantage D-SNP product.
- Coordinates with other functional areas to develop accurate and compliant member communications, including model and non-model collateral.
- Supports the development and implementation of the Medicare Advantage customer communication strategy that accounts for member insights and segment strategies.
- Develops and implements member communication, marketing policies, and standard operating procedures (SOPs).
- Creates the annual Medicare marketing and communications roadmap / calendar.
- Develops, implements, and oversees the tracking of all Medicare Advantage member-facing, provider, or vendor materials.
- Partners with Healthcare Analytics resources to measure and report success of communication and marketing campaigns and projects.
ESSENTIAL FUNCTIONS OF THE JOB :
PHYSICAL REQUIREMENTS :
Number of Employees Directly Supervised : 0
Number of Employees Indirectly Supervised : 0
EDUCATION OR TRAINING EQUIVALENT TO :
MINIMUM YEARS OF ADDITIONAL RELATED EXPERIENCE :
SPECIAL QUALIFICATIONS (SKILLS, ABILITIES, LICENSE) :