Remote Content marketing Jobs in Lansing, MI

Responsibilities

• Supporting the Society's marketing efforts, including some independent management of projects and coordination of cross-functional team efforts. The duties include sourcing, writing, editing, proofreading, QA testing, A / B testing, designing, and / or posting content for a variety of communications channels, including email, blog, social media, website, and print.
• Monitoring active marketing campaigns and analyzing past campaign performance to suggest ways to improve those campaigns. Leading and managing campaigns and exercising independent decision-making authority.
• Contributing creatively to content ideation and generation across all marketing platforms. Working closely with colleagues in both marketing and communications colleagues and other staff teams, as well as with member volunteers, to align messaging and promote content effectively.
• Managing and sending bi-weekly member email newsletter.
• Analyzing campaign analytics from Google Analytics, Google AdWords, and other platform reporting tools to assist with data-driven campaign strategy optimization.
• Contributing to overall marketing and communications efforts, which may include overseeing Google AdWords campaigns, supporting member surveys, and SEO optimization.
• Staying abreast of trends and best practices within digital marketing and the association industry.
• Serving as a resource for senior marketing and communications staff who need assistance with completing large projects or undertaking some departmental administrative tasks. This can include providing secondary support on member committees.
• Some travel may be required to ESA's Annual Meeting, ESA Branch Meetings, and / or training / educational programs, for a total of approximately 2-3 weeks a year.
• Other duties as assigned.

Qualifications

Skills

What's attractive to the right candidate?

ESA acknowledges and values all dimensions of diversity and actively promotes inclusion, recruitment, and retention in every aspect of the Society. We encourage applications from individuals who are interested in the position regardless of age, gender, gender identity, race, color, cultural background, ancestry or national origin, religion, physical ability, sexual orientation, marital status, or other characteristics that make people unique.

Interested applicants should send a cover letter and resume to Joe Rominiecki, Director of Marketing and Communications, at .

About Entomological Society of America The Entomological Society of America (ESA) is the largest organization in the world serving the professional and scientific needs of entomologists and individuals in related disciplines. Founded in , ESA has more than 7, members affiliated with educational institutions, health agencies, private industry, and government. Members are researchers, teachers, extension service personnel, administrators, marketing representatives, research technicians, consultants, students, pest management professionals, and hobbyists. ESA is a (c)3 not-for-profit professional society governed by a board comprised of members. The headquarters office is located in Annapolis, Maryland and ESA operates under a remote-first philosophy.