Content marketing Jobs in USA

Job Description

Job Description

AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are :

EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.

STM – a manufacturer of pressure sensitive adhesive tapes

SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities :

1. Graphic Design Support :

o Create and edit marketing materials, website graphics, social media visuals, and product images as needed.

o Ensure brand consistency across all creative assets.

2. Website Management (SEMrush & CMS) :

o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking.

o Implement website updates, including product listings, blog posts, and landing pages.

o Collaborate with internal teams or external developers for major site changes.

3. Email Marketing & Funnels :

o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation.

o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion.

4. Tradeshow Support (Infrequent) :

o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows.

o Coordinate pre- and post-show marketing efforts, including lead follow-ups.

5. Marketing Literature & Requests :

o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers.

6. Amazon Daily Operations :

o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory.

o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues.

7. Social Media Management :

o Plan and schedule content posts (1-2 times per week) across relevant social media platforms.

o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights.

8. Swag Merchandise Management :

o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns.

o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives.

9. Other duties as assigned.

Ideal Candidate Qualifications :

• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
• Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
• Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
• Experience with Amazon Seller Central and basic PPC campaign management.
• Strong organizational skills and ability to multitask across different marketing functions.
• Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
• Excellent written and verbal communication skills.
• Associates or Bachelor's Degree in Marketing or Related Field Required.
• Certificate or Training in Graphic Design or Similar preferred.

COMPANY BENEFITS

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