Content marketing manager Jobs in Evansville, IN

Overview :

As the Brand Marketing Manager for RAMPxchange (a part of the Knowledge Services family of brands), you will be at the forefront of driving strategic marketing initiatives, managing strategic partnerships and member relations, and enhancing brand management for RAMPxchange. You will be responsible for overseeing membership retention efforts, fostering strong relationships with current and potential members to ensure their needs are met, and promoting the value of RAMPxchange's platform. You will play a pivotal role in crafting compelling marketing campaigns that resonate with target audiences and align with the company's overall goals. You will work closely with the Marketing Manager to develop comprehensive marketing plans encompassing various channels and tactics to maximize brand exposure and engagement.

Responsibilities :

• Develop and execute comprehensive marketing plans for RAMPxchange, incorporating a mix of digital, email, event, social, and multimedia strategies to maximize brand visibility and engagement.
• Conduct in-depth market research and audience analysis to identify consumer insights, market trends, and competitor positioning, using the data to inform marketing strategies.
• Collaborate cross-functionally to create integrated marketing campaigns that deliver consistent brand messaging and personalized experiences for distinct buyer personas.
• Develop and oversee the video strategy, from initial planning to working with the multimedia specialist for execution, ensuring engaging and successful content.
• Lead the planning and coordination of in-person events, such as conferences and seminars, for RAMPxchange.
• Establish and monitor key performance indicators (KPIs) for marketing campaigns, using the marketing communications dashboard to measure performance and make data-driven decisions for campaign optimization.
• Cultivate strong relationships with existing and prospective members that align with brand values and resonate with the target audience, leveraging COIs, industry leaders, and like-minded organizations.
• Actively engage with members through various channels, capturing insights to enhance marketing messaging, addressing pain points, and improving the overall member experience.
• Develop and implement a comprehensive PR and media relations strategy for RAMPxchange to enhance brand visibility and reputation within the cybersecurity industry and government sectors.
• Create and maintain strong relationships with media outlets, journalists, influencers, and industry stakeholders to secure positive media coverage and thought leadership opportunities.
• Monitor industry trends, market dynamics, and emerging opportunities, ensuring our brands remain relevant and competitive in the market.

Qualifications :

Physical Requirements / ADA :

Knowledge Services strives to offer an environment that provides our employees with the right balance between work and family.

Perks and Benefits include :

Knowledge Services, estab lished in 1994 and headquartered in Indianapolis IN, is a certified woman-owned (WBE) professional services organization with over 1500 employees located in offices throughout North America. Founded by Julie Bielawski, CEO, Guidesoft, Inc. DBA Knowledge Services is an industry leader in Managed Service Programs (MSP), Employer of Record / Payrolling Services, National Recruitment, and Staffing Services. We provide outstanding services to major organizations in various industries, including; IT, Healthcare, Entertainment, Media, Federal and State Governments, Public Utilities, Telecom, Manufacturing and more.

As such, Knowledge Services is committed to providing opportunities for growth in our company, in each team member and in our relationships. We believe titles do not define a person, but provide a framework to each persons endless potential. Our focus on improving our team, product and processes drive us every day. We are guided by our four Pillars that set the foundation of who we are and how we conduct business : Knowledge, Integrity, Innovation, and Service.

Knowledge Services is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law .

People with disabilities, veterans, and military families are encouraged to apply.

Applicants with disabilities may contact Human Resources via telephone, e-mail, and other means to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Human Resources Team at [email protected] or 317.806.6102.

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