Content strategist Jobs in Columbus, OH

PURPOSE :

The Engagement Strategist is responsible for designing and executing optimizing participant engagement strategies that drive measurable outcomes. This role blends strategy, analytics, creativity, and operational excellence. The Engagement Strategist will lead multi-channel marketing campaigns, advance a test-and-learn culture, and collaborate across teams to improve engagement and deliver meaningful participant experiences. They connect ideas to outcomes and uncover insights into action .

ESSENTIAL FUNCTIONS :

• Develop and execute data-informed engagement strategies, roadmaps, and multi-channel marketing journeys.
• Build, launch, and optimize complex multi-channel journeys within the marketing automation platform.
• Lead testing strategies, including hypothesis creation, setup, measurement, next steps and readouts.
• Report on engagement performance and translate insights into clear recommendations and next steps.
• Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program.
• Partner cross-functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives.
• Identify engagement trends, gaps, and opportunities using participant behavior and performance data.
• Deliver high quality work, business metrics on the performance of engagement initiatives.

KNOWLEDGE, SKILLS, AND ABILITIES :

QUALIFICATIONS :

Education : BA / BS required. Degree in Marketing, Communications or English preferred.

Experience : 5+ years of experience in consumer marketing with demonstrated track record in growth marketing and examples of past results.

GENERAL WORKING CONDITIONS :

General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.

DISCLAIMER

This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.

Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. Wondr Health also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S (United States).