Content strategist Jobs in Lynn, MA

Overview

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

BNY Asset Servicing is seeking a highly motivated and experienced Sales Content Strategist editor to join our Sales Enablement Team.

The individual will drive sales strategy initiatives and ensure the highest standards in our sales proposals, particularly in executive summaries. This role is critical in driving sales effectiveness, enhancing proposal quality, and aligning our sales efforts with organizational goals.

The ideal candidate will possess a strategic mindset, exceptional writing skills, with a keen eye for detail and creative. Individual will partner with Executives, Client Coverage Leads and Writers to develop best in class benchmarks, defining structural and stylistic norms, and provide hands on support for the most critical opportunities.

The candidate should also have a proven ability to leverage generative AI technologies to create innovative solutions and superior results. Experience in developing and fine-tuning generative AI models to enhance product offerings and drive business growth is highly desirable. The ability to utilize generative AI to solve complex problems, generate new ideas, and provide data-driven insights that inform strategic decisions will be crucial.

In this role, you’ll make an impact in the following ways :

Sales Strategy Development :

Collaborate with Sales Enablement and the sales leadership team to define and implement comprehensive sales strategies aligned with company objectives.

Analyze market trends, client needs, and competitor activities to identify opportunities for innovative content development.

Develop and maintain sales playbooks, best practices, and guidelines to enhance the overall sales proposal and executive summary process.

Proposal Quality Assurance :

Oversee the quality assurance process for sales proposals, with a specific focus on executive summaries.

Establish and enforce standards for proposal content, structure, and messaging to ensure clarity, consistency, and persuasiveness.

Conduct thorough reviews and revisions of executive summaries, providing constructive feedback.

Content Development and Editing

Review content for grammar, punctuation, clarity, and style. Ensure that the writing adheres to the publication's style guide.

Collaborate with sales to refine their win themes, providing feedback and suggestions for improvement.

Collaborate with sales and

internal stakeholders

to develop win themes which may involve ideation sessions.

Training and Development :

Design and deliver training programs on effective proposal writing, sales strategies, and best practices.

Mentor and coach staff to improve proposal development skills and enhance overall sales effectiveness.

Collaboration and Communication :

Work closely with cross-functional teams, including marketing, product development, and finance, to gather insights and ensure alignment in proposal narratives.

Facilitate regular meetings to discuss strategy updates, proposal performance, and quality assurance metrics.

Performance Measurement :

Develop key performance indicators (KPIs) to measure the effectiveness of sales strategies and proposal quality.

Monitor and analyze proposal success rates, feedback from clients, and sales outcomes to continuously improve sales initiatives

Continuous Improvement :

Stay updated on industry best practices, emerging trends, and new technologies that can enhance sales performance and proposal quality.

Foster a culture of continuous improvement by encouraging innovation and creative thinking.

Generative AI Integration :

Leverage generative AI tools to enhance content creation, streamline proposal development, and introduce innovative approaches to sales strategies.

Utilize AI and Large Language Models (LLMs) to automate and optimize content generation, ensuring high-quality and consistent messaging.

Implement AI-driven insights to personalize and tailor proposals to specific client needs and preferences.

Prompt Engineering :

Develop and refine prompts for AI tools to maximize their effectiveness in generating relevant and impactful content.

Train team members on best practices for prompt engineering to enhance their ability to leverage AI tools effectively.

To be successful in this role, we’re seeking the following :

Bachelor’s degree in business, Marketing, Communications, or a related field; master’s degree preferred.

5+ years of experience in sales strategy development, proposal management, or a related field, preferably in financial services.

Proven track record of developing successful sales strategies and high-quality proposals.

Exceptional writing, editing, and communication skills, with a strong attention to detail.

Ability to analyze data and market trends to inform strategic decisions.

Strong leadership skills with the ability to inspire and motivate cross-functional teams.

• Proficient in [specific tools / software relevant to proposal writing and sales management].

Skills and abilities : You are a good match if you are :

strategic thinker

with exceptional writing skills, with a keen eye for detail

Creative

and dynamic with an ability to synthesize multiple and significant information sources into a crisp, professional, impactful and value adding responses.

Collaborative

to help facilitate a high level of engagement between multiple stakeholders.

Driven and a self-starter

skilled in organisation and time management skills and an ability to manage a broad range of activities simultaneously

Strong attention to detail . Practice meticulous standards to provide responses of exceptional quality. Ensure that material is clear, consistent, complete and credible, and that text is well written, grammatically correct and accessible.

Enthusiastic, Confident and Decisive

with strong interpersonal and planning skills and team player.

Adobe and Microsoft Office

Well versed in working on Word, Excel, PowerPoint, Adobe and SharePoint.

Able to leverage

AI and Large Language Models

LLMs), to develop effective prompts to enhance content creation and innovation.

At BNY, our culture speaks for itself. Here’s a few of our awards :

America’s Most Innovative Companies, Fortune, 2024

World’s Most Admired Companies, Fortune 2024

Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024

Best Places to Work for Disability Inclusion, Disability : IN – 100% score, 2023-2024

Most Just Companies”, Just Capital and CNBC, 2024

Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024

Bloomberg’s Gender Equality Index (GEI), 2023

Bachelors degree or the equivalent combination of education and experience in business management or related field is required.

BNY Mellon is an Equal Employment Opportunity / Affirmative Action Employer. Minorities / Females / Individuals with Disabilities / Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.Employer Description :

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark : bnymellon.com / careers.

EEO Statement :

BNY Mellon is an Equal Employment Opportunity / Affirmative Action Employer. Minorities / Females / Individuals With Disabilities / Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.