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Crm manager Jobs in Philadelphia, PA
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CRM Specialist
SimpleTireUnited, PA, United States- Promoted
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Manager
OTG ExpPhiladelphia, PA, USCRM Specialist
SimpleTireUnited, PA, United States- Full-time
Title : CRM Specialist
Department : Marketing
Reporting to : Yvette Wang, Senior Manager CRM
FLSA Status : Salary Full Time
Position Overview
The CRM Specialist, a fully remote position, will report directly to the Senior Manager, CRM, and plays a critical role in the setup, execution, and analysis of marketing campaigns and transactional communications that leverage our customer contact info, including but not limited to email, SMS, on-site messaging, and direct mail campaigns.
Essential job functions :
- Maintain CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
- Serve as a subject matter expert on our email and SMS platforms, learn and understand its capabilities, advocate for ways to increase efficiencies, troubleshoot issues, and make recommendations for improved performance
- Manage creation of ad hoc promotional campaigns and maintenance of transactional email / sms campaigns, including, but not limited to, conducting A / B testing, audience segmentation, scheduling deliveries and designing automated trigger logic to continuously optimize and improve campaign performance and executional excellence
- Troubleshoot technical issues related to HTML templates, list segmentation, email opt-outs, automation triggers and other aspects of email and sms execution
- Monitor email and SMS campaign performance using KPIs, analyze data to obtain insights, and send weekly / monthly reports on all findings
- Own email creative briefs, copy requests, and updates for new & existing email programs, ensuring all assets are aligned with brand tone
Other Duties as assigned
Qualifications
Minimum Job Requirements
Knowledge, Skills and Abilities Required
Working Conditions and Physical Effort
EOE Statement : SimpleTire is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act