Crm manager Jobs in Saint paul mn

Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

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Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

Join Dairy Queen, one of the most iconic brands in the Quick Service Restaurant (QSR) space, as we continue to innovate and elevate our digital presence. Dairy Queen is seeking a strategic, results-driven leader to join our Marketing team as the Director of Loyalty and CRM. This role will drive the overall strategy and execution of Dairy Queen’s loyalty program and CRM initiatives, creating meaningful, data-driven experiences that enhance customer engagement, increase lifetime value, and grow brand loyalty. The Director of Loyalty and CRM will lead the development and optimization of Dairy Queen’s digital marketing and loyalty efforts, partnering closely with cross-functional teams to deliver best-in-class customer experiences across all channels.

Loyalty & CRM Strategy and Execution

• Develop and execute a comprehensive loyalty and CRM strategy that aligns with Dairy Queen’s business goals to enhance brand loyalty, drive incremental guest behavior, and grow program enrollment.
• Create a seamless end-to-end customer experience for Dairy Queen’s loyalty program across all digital touchpoints, including the app, website, email, and in-store activations, ensuring consistent program branding and campaign execution.
• Leverage data insights to create segmented and personalized campaigns that drive program growth and increase guest frequency.
• Implement a data-driven approach to segment and personalize messaging across digital channels (email, SMS, push notifications), delivering tailored, relevant experiences that engage customers and drive incremental visits.
• Develop multi-year roadmaps for loyalty and CRM initiatives, setting clear objectives and KPIs to guide long-term strategy, while optimizing current performance.
• Manage the loyalty marketing calendar and go-to-market activities to drive consistent execution of program promotions across channels.
• Monitor and analyze campaign performance data, providing actionable insights and recommendations to optimize loyalty and CRM efforts.

Cross-Functional Leadership & Collaboration

Insights & Reporting

Qualifications

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