Database manager Jobs in Boston ma

Location : Boston (hybrid, requiring a minimum of 2 days a week on site)

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Position Summary :

We are looking for a detail-oriented and data-driven Marketing Database Manager to oversee the management, segmentation, and optimization of our marketing database. This role is critical in ensuring data accuracy, enhancing lead quality, and driving effective targeting for marketing campaigns. The ideal candidate will have experience with commercial third-party contact databases, marketing automation platforms, and data management best practices. The IANS Marketing Database Manager will work closely with marketing, sales, and analytics teams to support campaign success and data integrity.

The Marketing Database is critical to our success at IANS. This is an exciting opportunity to join a growing team, collaborate with senior leaders and make an impact.

Responsibilities :

• Database Management & Maintenance :

Oversee and maintain the marketing database, ensuring data accuracy, completeness, and proper segmentation.

Develop and maintain data segmentation strategies to optimize campaign targeting and personalization.

Support marketing campaigns by creating and managing data lists, imports, and exports within marketing automation and CRM systems.

Track, analyze, and report on key database metrics, including growth, engagement, segmentation performance, and lead quality.

Work with Tech and Data Engineer to ensure our third-party data sources comply with our data governance policies and procedures.

Work with marketers to develop strategies to grow the marketing database in alignment with lead generation goals.

Qualifications :

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