Digital marketing analyst Jobs in Rochester, NY

We are seeking a talented and driven Digital Marketing Manager to join the Lewis Services marketing team. This role involves developing and executing innovative strategies and communications to engage our distributed workforce of 4,000 employees as well as customers and business partners through social media and digital communications platforms.

How You'll Contribute :

Are you a talented storyteller who is passionate about sharing behind-the-scenes stories? Have you been looking for an opportunity to put your expertise to work in meaningful ways that will impact communities across the country? Are you fueled by innovation, excited about new frontiers, and eager to partner with diverse stakeholder groups?

At Lewis, you will work with a dynamic, nimble marketing team at one of the largest 100% employee-owned companies in the country. You will develop and implement digital campaigns that promote the Lewis brand, recruit new talent, and tell the stories of our dedicated crews who work each day to keep the POWER ON across the United States.

Key Responsibilities :

• Develop and manage digital marketing campaigns and social media messaging across LinkedIn, Google, Facebook, and other platforms.
• Interact with Lewis team members at all levels of the organization to create compelling posts, emails, videos, and longer-form content.
• Manage day-to-day social media activities including planning a content calendar in advance, posting updates, responding to comments, and engaging with followers.
• Work with Human Resources and Operations leaders to develop engaging content and digital marketing strategies in support of the company's recruitment efforts.
• Monitor customer and competitor social media activities and act as the steward of the Lewis brand in digital channels to strengthen the company's presence and reputation.
• Analyze ad performance, social media presence, and website metrics using analytics tools to ensure optimal results and ROI.
• Collaborate with internal teams to drive consistent brand messaging across all platforms.
• Monitor and adapt campaigns based on data-driven insights.
• Lead the company's research, investigation, and testing of new digital communications technologies to improve the effectiveness of messaging to our craftworkers and other groups.

Qualifications / Experience :

Why Join Us?

This is an exciting opportunity to make meaningful contributions in a dynamic environment. As part of our team, you'll play a key role in shaping how we connect and engage with our audiences.

As one of the largest 100% employee-owned, minority-owned companies in the United States, we are committed to creating impact in the communities we serve and building strong futures for our employees.

COMPENSATION : $76,000 - $85,000

Lewis Services regularly evaluates our compensation and benefit packages to ensure we remain competitive. Starting pay will be based on a candidate's experience, skills and education.