Digital marketing analyst Jobs in Westminster, CO

OverviewLightship is the first American all-electric recreational vehicle manufacturer currently developing an aerodynamic, battery-powered trailer for the electric age. As the macro transition to an all-electric transportation ecosystem accelerates, Lightship is bringing the increased convenience and superior performance that electrification offers to a pastime enjoyed by over 11 million American families.Honoring Diverse PerspectivesLightship is committed to hiring and developing top talent from diverse backgrounds. We believe representing and supporting diverse groups is key to the success of our team members, customers, shareholders and the achievement of our mission and vision. We operate in a collaborative environment with a flat organizational structure and expect a high degree of integrity, autonomy and creativity from all members of the team.About the RoleLightship is looking for a Digital Marketer for our team that can turn data into relationships, contacts into customers, prospects into contacts, and help us act / be / feel genuinely connected 1-to-1 with our audiences.You will help set the strategy and directly manage the efforts and results, working as part of the broader marketing, brand and commercial teams. You bring solid data and analytics experience, mastery of CRM tools (we use HubSpot), strong written communication skills, and at least have an appreciation and understanding for a brand-enhancing approach to connecting and converting. Led by our Marketing Director, you'll contribute to the planning of objectives against product, customer, marketing & sales moments that make the calendar through the year. Elevating our direct-to-consumer connection and delivering compelling journeys through email - automation, initiative, brand, etc. Lightship launched the AE.1 in December 2024, going into production summer 2025. So, you'll be joining at a very early stage, so everything you do matters and can help define how we work to best connect, tell and sell the product and the vision for the brand. We're a small team, scaling up currently, but we're all working across the opportunities of the business. In this case, we're wanting someone that will lead us with email but also can help us extend and reach new audiences with performance marketing management and spend. ResponsibilitiesLead the strategy, planning and execution of our 1-to-1 email marketing, working as part of the team against overall and individual area objectives to help us achieve sales and brand objectivesManage and optimize the connection and engagement with our audiences, driving with analytics and data that will help us learn and growDrive the overall schedule and opportunities via email, working directly with the marketing and creative teams to optimize all efforts - connecting digital and physicalCreate meaningful connections with the audience we have, extend that knowledge to help us achieve growth goalsOptimize and maximize the power of our CRM tool, assuming the lead for how we use that information across the businessExtend customer and creative knowledge to help extend strategies and approach via limited (currently) performance media marketingBe up for it; be awesomeMinimum Qualifications4+ years of email marketing and customer data / CRM management experienceExperience in Direct To Consumer, ideally in the automotive, EV, RV, or outdoor industriesPossess a passion for and / or belief in the power of travel - as well as sustainabilityTrack record of managing performance or prospecting tactics and spendPreferred QualificationsStartup experience, and / or excited to join a startup at a very exciting and integral time for the companySuccess in a fast-paced environment and comfort in navigating feedback from various stakeholdersPenchant for writing, in an effective and brand-building fashionPassion and excitement for sustainability, climate tech and Lightship's mission to bring both electrification and RVing or travel experiences to more demographicsEquityLightship compensation consists of the yearly salary above plus equity, which gives you a stake in the company.$89,000 - $111,000 a yearEmployee Benefits & Philosophy - Applies to Full Time Employees only- Healthcare, Dental, Vision- 401k - Flexible Paid Time Off - that we actually want you to use!- 12 weeks paid parental leave- $2,000 per year towards an RV trip of your own & / or professional development opportunities - we call this a LightTripLightship offers all of its full time employees and their dependents full benefits including health, dental and vision insurance and covers 100% of the insurance premium. We are on a mission to create a more healthful all-electric experience for a pastime that millions of families enjoy and believe strongly that our team should not have to worry about quality healthcare for themselves or their loved ones along the way.